Consumer behavior : women and shopping /
Huddleston, Patricia,
Consumer behavior : women and shopping / Women and shopping. Patricia Huddleston, Stella Minahan. - 1st ed. - 1 electronic text (132 pages) : digital file. - Consumer behavior collection . - Consumer behavior collection. .
1. An introduction to women and shopping -- 2. Women and shopping in America -- 3. Women and place -- 4. Shopping as a life skill -- 5. Shopper types -- 6. The shopping experience and how to improve it -- 7. Implications and conclusions -- Notes -- References -- Index.
Access restricted to authorized users and institutions.
What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract and maintain her business.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781606491683
10.4128/9781606491683 doi
2 BEP
Women consumers--Psychology.--United States
Shopping--Social aspects--United States.
Consumer behavior--United States.
Women Shopping Consumer socialization Social shopping Experiential shopping Hedonic Utilitarian Shopping malls Mothers and daughters
[genre]
HF5415.332.W66
Consumer behavior : women and shopping / Women and shopping. Patricia Huddleston, Stella Minahan. - 1st ed. - 1 electronic text (132 pages) : digital file. - Consumer behavior collection . - Consumer behavior collection. .
1. An introduction to women and shopping -- 2. Women and shopping in America -- 3. Women and place -- 4. Shopping as a life skill -- 5. Shopper types -- 6. The shopping experience and how to improve it -- 7. Implications and conclusions -- Notes -- References -- Index.
Access restricted to authorized users and institutions.
What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract and maintain her business.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781606491683
10.4128/9781606491683 doi
2 BEP
Women consumers--Psychology.--United States
Shopping--Social aspects--United States.
Consumer behavior--United States.
Women Shopping Consumer socialization Social shopping Experiential shopping Hedonic Utilitarian Shopping malls Mothers and daughters
[genre]
HF5415.332.W66