Business goes virtual : realizing the value of collaboration, social and virtual strategies / John P. Girard, Cindy Gordon, JoAnn L. Girard.

Acknowledgments -- Part I. The convergence. Chapter 1. Virtual business: real or imaginary? -- Chapter 2. The new face(book) of organizations -- Chapter 3. Real leadership in the virtual world -- Chapter 4. The power of sharing -- Chapter 5. Making sense of virtual worlds --

Part II. The strategies. Chapter 6. Any place, any time -- Chapter 7. The people know best -- Chapter 8. Everyone has a stake -- Chapter 9. Real in the virtual world --

Part III. The way ahead. Chapter 10. What every leader needs to know --

Part IV. Appendixes. Appendix 1. The big money top 50 -- Appendix 2. Guiding organizations into the future -- Appendix 3. Virtual worlds: a walk down memory lane -- Appendix 4. Helix's innovation and social enterprise research --

Notes -- References -- Index.

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Despite several false starts, the concept of virtual business is finally coming to fruition. A melding of four critical enablers drives this new reality: social technology, visionary leadership, an increasing recognition of the value of a collaboration culture, plus virtual worlds. This so-called TLC+V (technology, leadership, collaboration, and the virtual) of virtual business has suddenly combined to create exciting and uncharted business opportunities waiting to be harnessed. This book examines four virtual business strategies that are showing unprecedented opportunity. The "any place, any time" strategy focuses on providing high quality service 24/7 by ignoring traditional geographic challenges. The "people know best" strategy harnesses the power of everyday people to create value. The "everyone has a stake" strategy considers the stakeholder view of the organization and guides leaders in tapping this vast store of wisdom. Finally, the "real in the virtual world" strategy offers incredible opportunity for real businesses to sell their wares in the virtual world. Throughout the book, we present a collection of best practices derived from our case studies of real virtual business successes.

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