The business design cube : converging markets, society, and customer values to grow firms competitive in business / Rajagopal.

By:

Rajagopal [Author]

Material type: Text

TextSeries: Edition: First editionDescription: 1 online resource (xx, 185 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781637420171

Subject(s):

Genre/Form:

Electronic books.

LOC classification:

HD .B875 2021

Online resources:

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Contents:

Chapter 2. Design-to-market -- Chapter 3. Design-to-society -- Chapter 4. Design-to-value -- Chapter 5. The helix effect.

Abstract: This book discusses the three facets of the design-cube identified as design-to-market, design-to-society, and design-to-value through theoretical foundations, design arguments, managerial analysis, and best practices of companies. The design-to-market concept has been critically examinedfor customer-centric companies with focus on the current trend of coevolution and crowdsourcing approaches that drives the companies to practice critical thinking.

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Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	HD (Browse shelf(Opens below))	Link to resource	Available
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	HD (Browse shelf(Opens below))	Link to resource	Available
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	HD (Browse shelf(Opens below))	Link to resource	Available

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Chapter 1. The concept map -- Chapter 2. Design-to-market -- Chapter 3. Design-to-society -- Chapter 4. Design-to-value -- Chapter 5. The helix effect.

This book discusses the three facets of the design-cube identified as design-to-market, design-to-society, and design-to-value through theoretical foundations, design arguments, managerial analysis, and best practices of companies. The design-to-market concept has been critically examinedfor customer-centric companies with focus on the current trend of coevolution and crowdsourcing approaches that drives the companies to practice critical thinking.