The business design cube : converging markets, society, and customer values to grow firms competitive in business /
Rajagopal,
The business design cube : converging markets, society, and customer values to grow firms competitive in business / Rajagopal. - First edition. - 1 online resource (xx, 185 pages) : illustrations - Marketing collection, .
Chapter 1. The concept map -- Chapter 2. Design-to-market -- Chapter 3. Design-to-society -- Chapter 4. Design-to-value -- Chapter 5. The helix effect.
This book discusses the three facets of the design-cube identified as design-to-market, design-to-society, and design-to-value through theoretical foundations, design arguments, managerial analysis, and best practices of companies. The design-to-market concept has been critically examinedfor customer-centric companies with focus on the current trend of coevolution and crowdsourcing approaches that drives the companies to practice critical thinking.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781637420171
Management information systems.
Marketing.
Customer relations--Management.
Design-to-market. Design-to-society. Design-to-value. Business modeling. Market competition. Marketing strategy. Socialization. Co-creation. Coevolution.
Electronic books.
HD / .B875 2021
The business design cube : converging markets, society, and customer values to grow firms competitive in business / Rajagopal. - First edition. - 1 online resource (xx, 185 pages) : illustrations - Marketing collection, .
Chapter 1. The concept map -- Chapter 2. Design-to-market -- Chapter 3. Design-to-society -- Chapter 4. Design-to-value -- Chapter 5. The helix effect.
This book discusses the three facets of the design-cube identified as design-to-market, design-to-society, and design-to-value through theoretical foundations, design arguments, managerial analysis, and best practices of companies. The design-to-market concept has been critically examinedfor customer-centric companies with focus on the current trend of coevolution and crowdsourcing approaches that drives the companies to practice critical thinking.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781637420171
Management information systems.
Marketing.
Customer relations--Management.
Design-to-market. Design-to-society. Design-to-value. Business modeling. Market competition. Marketing strategy. Socialization. Co-creation. Coevolution.
Electronic books.
HD / .B875 2021