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Eat mor chikin : inspire more people / S. Truett Cathy.

By: Material type: TextTextPublication details: Decatur, GA : Looking Glass Books, (c)2002.Description: viii, 200 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781929619085
Subject(s): Genre/Form: LOC classification:
  • TX910 .E286 2002
Available additional physical forms:
Contents:
How firm a foundation -- Building a paper route one customer at a time -- Priorities and total commitment -- Out to the farm -- Next time I'll go all the way -- Creating Chick-fil-A -- Climbing with care and confidence -- The loyalty effect -- Crisis and purpose -- Building boys and girls -- Moving beyond the malls -- Bring in the cows -- Making a difference -- Making a difference for children -- A new generation of leadership.
Subject: Put two cows on a billboard with a bucket of paint and a brush, and they'll create some unexpected opportunities. In 1995 we gave the cows responsibility for taking the message of Chick-fil-A to the public. Five years after they painted their first billboard, Chick-fil-A had doubled our sales volume, achieving annual sales of more than 1 billion. The lesson from the cows is the lesson of my life: take advantage of unexpected opportunities.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G. Allen Fleece Library CIRCULATING COLLECTION Non-fiction TX910.5.C363.E286 2002 (Browse shelf(Opens below)) Available 31923001677646
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G. Allen Fleece Library CIRCULATING COLLECTION Non-fiction TX910.5.C363.E286 2002 (Browse shelf(Opens below)) Available 31923001416532

Unexpected opportunities -- How firm a foundation -- Building a paper route one customer at a time -- Priorities and total commitment -- Out to the farm -- Next time I'll go all the way -- Creating Chick-fil-A -- Climbing with care and confidence -- The loyalty effect -- Crisis and purpose -- Building boys and girls -- Moving beyond the malls -- Bring in the cows -- Making a difference -- Making a difference for children -- A new generation of leadership.

Put two cows on a billboard with a bucket of paint and a brush, and they'll create some unexpected opportunities. In 1995 we gave the cows responsibility for taking the message of Chick-fil-A to the public. Five years after they painted their first billboard, Chick-fil-A had doubled our sales volume, achieving annual sales of more than 1 billion. The lesson from the cows is the lesson of my life: take advantage of unexpected opportunities.

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