Eat mor chikin : inspire more people /
Cathy, S. Truett,
Eat mor chikin : inspire more people / S. Truett Cathy. - Decatur, GA : Looking Glass Books, (c)2002. - viii, 200 pages : illustrations ; 23 cm
Unexpected opportunities -- How firm a foundation -- Building a paper route one customer at a time -- Priorities and total commitment -- Out to the farm -- Next time I'll go all the way -- Creating Chick-fil-A -- Climbing with care and confidence -- The loyalty effect -- Crisis and purpose -- Building boys and girls -- Moving beyond the malls -- Bring in the cows -- Making a difference -- Making a difference for children -- A new generation of leadership.
Put two cows on a billboard with a bucket of paint and a brush, and they'll create some unexpected opportunities. In 1995 we gave the cows responsibility for taking the message of Chick-fil-A to the public. Five years after they painted their first billboard, Chick-fil-A had doubled our sales volume, achieving annual sales of more than 1 billion. The lesson from the cows is the lesson of my life: take advantage of unexpected opportunities.
9781929619085
2003475362
Cathy, S. Truett.
Chick-Fil-A Corporation--History.
Chick-Fil-A Corporation.
Restaurateurs--United States--Biography.
Fast food restaurants--History.--United States
Restaurants.
Food industry and trade.
Entrepreneurship.
Organizational change.
Biography
Autobiography
Biography.
TX910 / .E286 2002
Eat mor chikin : inspire more people / S. Truett Cathy. - Decatur, GA : Looking Glass Books, (c)2002. - viii, 200 pages : illustrations ; 23 cm
Unexpected opportunities -- How firm a foundation -- Building a paper route one customer at a time -- Priorities and total commitment -- Out to the farm -- Next time I'll go all the way -- Creating Chick-fil-A -- Climbing with care and confidence -- The loyalty effect -- Crisis and purpose -- Building boys and girls -- Moving beyond the malls -- Bring in the cows -- Making a difference -- Making a difference for children -- A new generation of leadership.
Put two cows on a billboard with a bucket of paint and a brush, and they'll create some unexpected opportunities. In 1995 we gave the cows responsibility for taking the message of Chick-fil-A to the public. Five years after they painted their first billboard, Chick-fil-A had doubled our sales volume, achieving annual sales of more than 1 billion. The lesson from the cows is the lesson of my life: take advantage of unexpected opportunities.
9781929619085
2003475362
Cathy, S. Truett.
Chick-Fil-A Corporation--History.
Chick-Fil-A Corporation.
Restaurateurs--United States--Biography.
Fast food restaurants--History.--United States
Restaurants.
Food industry and trade.
Entrepreneurship.
Organizational change.
Biography
Autobiography
Biography.
TX910 / .E286 2002