Building a story brand : clarify your message so customers will listen / Donald Miller.
Material type: TextPublication details: [New York, New York] : HarperCollins Publishers, (c)2017.Description: x, 228 pages : illustrations ; 22 cmContent type:- text
- unmediated
- volume
- 9780718033323
- Building a story brand
- HF5415 .B855 2017
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Circulating Book (checkout times vary with patron status) | G. Allen Fleece Library CIRCULATING COLLECTION | Non-fiction | HF5415.M555.B855 2017 (Browse shelf(Opens below)) | Available | 31923002099998 |
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HF5415.K452 2011 Marketing : the core / | HF5415.L2624 2006b Marketing / | HF5415.M32325 2010 Marketing theory : a student text / | HF5415.M555.B855 2017 Building a story brand : clarify your message so customers will listen / | HF5415.P2342 2009 Introduction to marketing : theory and practice / | HF5415.P947.F686 2022 Foundations of marketing /William M. Pride, Texas A and M University, O.C. Ferrell, Auburn University. | HF5415.S24 2009 The SAGE handbook of marketing theory / |
SECTION 1: WHY MOST MARKETING IS A MONEY PIT -- The key to being seen, heard, and understood -- The secret weapon that will grow your business -- The simple SB7 framework --
SECTION 2: BUILDING YOUR STORYBRAND -- A character -- Has a problem -- And meets a guide -- Who gives them a plan -- And calls them to action -- That helps them avoid failure -- And ends in a success -- People want your brand to participate in their transformation --
SECTION 3: IMPLEMENTING YOUR STORYBRAND BRANDSCRIPT -- Building a better website -- Using StoryBrand to transform company culture.
The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage.
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