Building a story brand : clarify your message so customers will listen /
Miller, Donald, 1971-
Building a story brand : clarify your message so customers will listen / Building a story brand Donald Miller. - [New York, New York] : HarperCollins Publishers, (c)2017. - x, 228 pages : illustrations ; 22 cm
SECTION 1: WHY MOST MARKETING IS A MONEY PIT -- The key to being seen, heard, and understood -- The secret weapon that will grow your business -- The simple SB7 framework -- SECTION 2: BUILDING YOUR STORYBRAND -- A character -- Has a problem -- And meets a guide -- Who gives them a plan -- And calls them to action -- That helps them avoid failure -- And ends in a success -- People want your brand to participate in their transformation -- SECTION 3: IMPLEMENTING YOUR STORYBRAND BRANDSCRIPT -- Building a better website -- Using StoryBrand to transform company culture.
The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329/ref=sr_1_1?crid=2ANS50OCI62P7&keywords=9780718033323&qid=1675712403&sprefix=%2Caps%2C186&sr=8-1
9780718033323
2017937432
Branding (Marketing)
Advertising--Brand name products.
Product management.
Marketing.
Selling.
Customer relations.
Nonfiction.
HF5415 / .B855 2017
Building a story brand : clarify your message so customers will listen / Building a story brand Donald Miller. - [New York, New York] : HarperCollins Publishers, (c)2017. - x, 228 pages : illustrations ; 22 cm
SECTION 1: WHY MOST MARKETING IS A MONEY PIT -- The key to being seen, heard, and understood -- The secret weapon that will grow your business -- The simple SB7 framework -- SECTION 2: BUILDING YOUR STORYBRAND -- A character -- Has a problem -- And meets a guide -- Who gives them a plan -- And calls them to action -- That helps them avoid failure -- And ends in a success -- People want your brand to participate in their transformation -- SECTION 3: IMPLEMENTING YOUR STORYBRAND BRANDSCRIPT -- Building a better website -- Using StoryBrand to transform company culture.
The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329/ref=sr_1_1?crid=2ANS50OCI62P7&keywords=9780718033323&qid=1675712403&sprefix=%2Caps%2C186&sr=8-1
9780718033323
2017937432
Branding (Marketing)
Advertising--Brand name products.
Product management.
Marketing.
Selling.
Customer relations.
Nonfiction.
HF5415 / .B855 2017