Serving online customers : lessons for libraries from the business world / Donald A. Barclay.
Material type: TextPublication details: Lanham : Rowman and Littlefield, (c)2014.Description: vii, 223 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9780810887329
- 9780810893177
- Z674 .S478 2014
- COPYRIGHT NOT covered - Click this link to request copyright permission: https://lib.ciu.edu/copyright-request-form
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Circulating Book (checkout times vary with patron status) | G. Allen Fleece Library | Z674.75.B244.S478 2014 (Browse shelf(Opens below)) | Available | 31923001866025 |
Browsing G. Allen Fleece Library shelves Close shelf browser (Hides shelf browser)
Z666.6.M465.F737 2008 FRBR : a guide for the perplexed / | Z666.6.T395.U534 2007 Understanding FRBR : what it is and how it will affect our retrieval tools / | Z672.N997.R476 2014 Resource sharing today : a practical guide to interlibrary loan, consortial circulation, and global cooperation / | Z674.75.B244.S478 2014 Serving online customers : lessons for libraries from the business world / | Z674.75.H567.A745 2014 Are libraries obsolete? : an argument for relevance in the digital age / | Z674.75.P159.B535 2015 BiblioTech : why libraries matter more than ever in the age of Google / | Z675.C666.I587 2006 An introduction to reference services in academic libraries /Elizabeth Connor, editor. |
Includes bibliographies and index.
Living in the market : libraries and businesses -- What librarians can learn from the business literature -- Unlikely sources : what librarians can learn from the shady side of the Web -- Understanding the self-service experience in the online environment -- Services for remote users : librarians in search of a niche -- Online education : will the twenty-first century library be on board? -- Designing websites : trust and flow -- Artificial intelligence in the library : the time is some day (maybe) -- Assessment in the online environment : an unmet challenge.
This book carefully examines business literature to identify the best customer service practice on online companies and shows readers how to adopt these practices to the library environment, such as in these critical areas: improving the self-service experience, bringing reference service to the online customer, adding libraries to the distance education mix, designing library websites for both trust and pleasure, incorporating recommendation agents and avatars into online services, and linking continuous assessment to online service improvement. This book will help any library greatly enhance their online user's experiences and help bring new users to the library.
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