Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews.
Material type:
TextPublication details: Chicago : American Library Association, (c)2009.Description: xv, 171 pages : illustrations ; 23 cmContent type: - text
- unmediated
- volume
- 9780838909843
- Z716 .M375 2009
- COPYRIGHT NOT covered - Click this link to request copyright permission: https://lib.ciu.edu/copyright-request-form
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Circulating Book (checkout times vary with patron status)
|
G. Allen Fleece Library | Z716.3.M429.M375 2009 (Browse shelf(Opens below)) | Available | 31923001683958 |
Browsing G. Allen Fleece Library shelves Close shelf browser (Hides shelf browser)
|
|
|
|
|
No cover image available | No cover image available | ||
| Z711.45.K384.V578 2009 Virtual reference best practices : tailoring services to your library / | Z711.92.F395.T736 2021 Transfer student success : academic library outreach and engagement / | Z711.92.F673.A233 2020 Academic library services for graduate students : supporting future academics and professionals / | Z716.3.M429.M375 2009 Marketing today's academic library : a bold new approach to communicating with students / | Z716.3.V715.P733 2022 Practical marketing for the academic library /Stephanie Espinoza Villamor and Kimberly Shotick. | Z716.42.P952.S878 2022 Survey of American College Students 2022, Use of the Academic Library Website. | Z716.42.S963.S878 2022 Survey of American college students 2022 : use of the academic library ebook collection. |
Includes bibliographies and index.
Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.
COPYRIGHT NOT covered - Click this link to request copyright permission:
There are no comments on this title.