Marketing today's academic library : (Record no. 70121)

MARC details
000 -LEADER
fixed length control field 02912cam a2200577 i 4500
001 - CONTROL NUMBER
control field ocn272665315
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240726104542.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 081031s2009 ilua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008047408
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA940489
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015117993
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780838909843
Qualifying information
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier AU@
System control number 000043616072
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier BWX
System control number R3785639
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier CDX
System control number 9156790
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier DEBBG
System control number BV035355746
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier GEBAY
System control number 11205585
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier HEBIS
System control number 213120909
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier NLGGC
System control number 320048365
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier NLNZL
System control number 9913325813502836
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier NZ1
System control number 12881713
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier NZ1
System control number 1332581
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier UKMGB
System control number 015117993
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency YDXCP
-- BTCTA
-- TXA
-- CDX
-- CBC
-- UPP
-- UKM
-- IXA
-- C#P
-- COU
-- BWX
-- GEBAY
-- U5D
-- TUU
-- BDX
-- OCLCQ
-- DEBBG
-- S3O
-- OCLCQ
-- I8M
-- OCLCO
-- XFF
-- OCLCO
-- TPA
-- OCLCO
-- UV1
-- OCLCA
-- G3T
-- CSJ
-- OCLCO
-- LEATE
-- IOK
-- C5U
-- DVR
-- OCLCO
-- CSA
-- CNO
-- OCLCO
-- OCLCF
-- OCLCO
-- CCH
-- OCLCO
-- IOG
-- OCLCO
-- ALR
-- TFW
-- OCLCO
-- XQF
-- OCLCO
-- GILDS
-- OCLCO
-- OCLCQ
-- OCLCO
-- CRU
-- CPS
-- PAU
-- OCLCO
-- REB
-- OCLCO
-- AU@
-- OCLCO
-- UKMGB
-- EUQ
-- OCLCO
-- OCLCA
-- DCHUA
-- SXQ
-- OCLCO
-- CBA
-- OCLCO
-- CNCLB
-- OCLCA
-- WURST
-- OCLCA
-- AEUWD
-- OCLCO
-- LA0
049 ## - LOCAL HOLDINGS (OCLC)
Holding library SBIM
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number Z716
Item number .M375 2009
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mathews, Brian
Fuller form of name (Brian Scott),
Relator term Author
245 10 - TITLE STATEMENT
Title Marketing today's academic library :
Remainder of title a bold new approach to communicating with students /
Statement of responsibility, etc. Brian Mathews.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chicago :
Name of publisher, distributor, etc. American Library Association,
Date of publication, distribution, etc. (c)2009.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 171 pages :
Other physical details illustrations ;
Dimensions 23 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographies and index.
505 00 - FORMATTED CONTENTS NOTE
Formatted contents note Do libraries need to advertise? --
Title Defining the user --
-- Student need states --
-- The library as product --
-- Conducting marketing research --
-- Building relationships --
-- Developing brand strategies --
-- Promotional building blocks --
-- Designing messages --
-- Measuring the impact --
-- Putting it all together.
520 8# - SUMMARY, ETC.
Summary, etc. In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.
530 ## - COPYRIGHT INFORMATION:
COPYRIGHT INFORMATION COPYRIGHT NOT covered - Click this link to request copyright permission:
Uniform Resource Identifier <a href="b">b</a>
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Academic libraries
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Academic libraries
General subdivision Public relations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Libraries and students.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations.
653 10 - INDEX TERM--UNCONTROLLED
Uncontrolled term Libraries (General)
653 20 - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing (General)
856 42 - ELECTRONIC LOCATION AND ACCESS
-- Additional Information at Google Books
Uniform Resource Identifier <a href="http://books.google.com/books?isbn=9780838909843">http://books.google.com/books?isbn=9780838909843</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Circulating Book (checkout times vary with patron status)
DONATED BY:
Classification part Z
PUBLICATION YEAR 2009
print -BUDGET LINE 10-1411-7022-? STAFF
994 ## -
-- C0
-- SBI
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 1
b Cynthia Snell
c 1
d Cynthia Snell
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        G. Allen Fleece Library G. Allen Fleece Library   12/01/2022   Z716.3.M429.M375 2009 31923001683958 12/01/2022 12/01/2022 Circulating Book (checkout times vary with patron status)