MARC details
000 -LEADER |
fixed length control field |
02912cam a2200577 i 4500 |
001 - CONTROL NUMBER |
control field |
ocn272665315 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240726104542.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
081031s2009 ilua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2008047408 |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBA940489 |
Source |
bnb |
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
Record control number |
015117993 |
Source |
Uk |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780838909843 |
Qualifying information |
|
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
OCLC library identifier |
AU@ |
System control number |
000043616072 |
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
OCLC library identifier |
BWX |
System control number |
R3785639 |
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
OCLC library identifier |
CDX |
System control number |
9156790 |
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
OCLC library identifier |
DEBBG |
System control number |
BV035355746 |
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
OCLC library identifier |
GEBAY |
System control number |
11205585 |
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
OCLC library identifier |
HEBIS |
System control number |
213120909 |
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
OCLC library identifier |
NLGGC |
System control number |
320048365 |
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
OCLC library identifier |
NLNZL |
System control number |
9913325813502836 |
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
OCLC library identifier |
NZ1 |
System control number |
12881713 |
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
OCLC library identifier |
NZ1 |
System control number |
1332581 |
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
OCLC library identifier |
UKMGB |
System control number |
015117993 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
DLC |
Modifying agency |
YDXCP |
-- |
BTCTA |
-- |
TXA |
-- |
CDX |
-- |
CBC |
-- |
UPP |
-- |
UKM |
-- |
IXA |
-- |
C#P |
-- |
COU |
-- |
BWX |
-- |
GEBAY |
-- |
U5D |
-- |
TUU |
-- |
BDX |
-- |
OCLCQ |
-- |
DEBBG |
-- |
S3O |
-- |
OCLCQ |
-- |
I8M |
-- |
OCLCO |
-- |
XFF |
-- |
OCLCO |
-- |
TPA |
-- |
OCLCO |
-- |
UV1 |
-- |
OCLCA |
-- |
G3T |
-- |
CSJ |
-- |
OCLCO |
-- |
LEATE |
-- |
IOK |
-- |
C5U |
-- |
DVR |
-- |
OCLCO |
-- |
CSA |
-- |
CNO |
-- |
OCLCO |
-- |
OCLCF |
-- |
OCLCO |
-- |
CCH |
-- |
OCLCO |
-- |
IOG |
-- |
OCLCO |
-- |
ALR |
-- |
TFW |
-- |
OCLCO |
-- |
XQF |
-- |
OCLCO |
-- |
GILDS |
-- |
OCLCO |
-- |
OCLCQ |
-- |
OCLCO |
-- |
CRU |
-- |
CPS |
-- |
PAU |
-- |
OCLCO |
-- |
REB |
-- |
OCLCO |
-- |
AU@ |
-- |
OCLCO |
-- |
UKMGB |
-- |
EUQ |
-- |
OCLCO |
-- |
OCLCA |
-- |
DCHUA |
-- |
SXQ |
-- |
OCLCO |
-- |
CBA |
-- |
OCLCO |
-- |
CNCLB |
-- |
OCLCA |
-- |
WURST |
-- |
OCLCA |
-- |
AEUWD |
-- |
OCLCO |
-- |
LA0 |
049 ## - LOCAL HOLDINGS (OCLC) |
Holding library |
SBIM |
050 04 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
Z716 |
Item number |
.M375 2009 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Mathews, Brian |
Fuller form of name |
(Brian Scott), |
Relator term |
Author |
245 10 - TITLE STATEMENT |
Title |
Marketing today's academic library : |
Remainder of title |
a bold new approach to communicating with students / |
Statement of responsibility, etc. |
Brian Mathews. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Chicago : |
Name of publisher, distributor, etc. |
American Library Association, |
Date of publication, distribution, etc. |
(c)2009. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xv, 171 pages : |
Other physical details |
illustrations ; |
Dimensions |
23 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographies and index. |
505 00 - FORMATTED CONTENTS NOTE |
Formatted contents note |
Do libraries need to advertise? -- |
Title |
Defining the user -- |
-- |
Student need states -- |
-- |
The library as product -- |
-- |
Conducting marketing research -- |
-- |
Building relationships -- |
-- |
Developing brand strategies -- |
-- |
Promotional building blocks -- |
-- |
Designing messages -- |
-- |
Measuring the impact -- |
-- |
Putting it all together. |
520 8# - SUMMARY, ETC. |
Summary, etc. |
In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely. |
530 ## - COPYRIGHT INFORMATION: |
COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
Uniform Resource Identifier |
<a href="b">b</a> |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Academic libraries |
General subdivision |
Marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Academic libraries |
General subdivision |
Public relations. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
General subdivision |
Libraries. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Libraries and students. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Libraries. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Public relations. |
653 10 - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Libraries (General) |
653 20 - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Marketing (General) |
856 42 - ELECTRONIC LOCATION AND ACCESS |
-- |
Additional Information at Google Books |
Uniform Resource Identifier |
<a href="http://books.google.com/books?isbn=9780838909843">http://books.google.com/books?isbn=9780838909843</a> |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Circulating Book (checkout times vary with patron status) |
DONATED BY: |
|
Classification part |
Z |
PUBLICATION YEAR |
2009 |
print -BUDGET LINE 10-1411-7022-? |
STAFF |
994 ## - |
-- |
C0 |
-- |
SBI |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
1 |
b |
Cynthia Snell |
c |
1 |
d |
Cynthia Snell |