A framework for marketing management /Philip Kotler, Kevin Lane Keller.
Material type: TextPublication details: Tamil Nadu, India Pearson (c)2016..Edition: sixth editionDescription: 344 pages : illustrations, diagrams, charts and tables ; 23 cmContent type:- text
- unmediated
- volume
- 9789332575394
- 9332575398
- HF5415 .F736 2016
- HF5415
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Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Withdrawn | G. Allen Fleece Library WITHDRAWN | Non-fiction | HF5415.13.K685.M375 2019 (Browse shelf(Opens below)) | Not for loan | 31923001789193 | ||
Withdrawn | G. Allen Fleece Library WITHDRAWN | Non-fiction | HF5415.K685.M375 (Browse shelf(Opens below)) | 1 Not for loan | 31923001696570 |
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HF5415.K685.M375 A framework for marketing management /Philip Kotler, Kevin Lane Keller. | HF5415.M67 2008 Problems in marketing : applying key concepts and techniques / | HF5415.1.H88 2004 The feel-good society : how the "customer" metaphor is undermining American education, religion, media and healthcare / | HF5415.13.K685.M375 2019 A framework for marketing management /Philip Kotler, Kevin Lane Keller. | HF5415.2.M383 2006 The market research toolbox : a concise guide for beginners / | HF5415.2.M383 2012 The market research toolbox : a concise guide for beginners / | HF5415.5.B484 1999 Best practices in customer service / |
Understanding Marketing Management -- Defining Marketing for the New Realities -- Developing and Implementing Marketing Strategies and Plans -- Capturing Marketing Insights and Forecasting Demand -- Connecting with Customers -- Creating Long-term Loyalty Relationships -- Analyzing Consumer and Business Markets -- Building Strong Brands -- Identifying Market Segments and Targets -- Crafting the Brand Positioning and Competing Effectively -- Creating Brand Equity and Driving Growth -- Creating Value -- Setting Product Strategy and Introducing New Offerings -- Designing and Managing Services -- Developing Pricing Strategies and Programs -- Delivering Value -- Designing and Managing Integrated Marketing Channels -- Managing Retailing, Wholesaling, and Logistics -- Communicating Value -- Designing and Managing Integrated Marketing Communications -- Managing Mass Communications: advertising, Sales Promotions, Events and Experiences, and Public Relations -- Managing Digital Communications: Online, Social Media, and Mobile -- Managing Personal Communications: Direct and Database Marketing and Personal Selling -- Managing the Marketing Organization for Long-Term Success -- Managing Marketing Responsibly in the Global Economy.
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