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The SAGE handbook of international marketing / edited by Masaaki Kotabe and Kristiaan Helsen. [print]

Contributor(s): Material type: TextTextPublication details: Los Angeles ; London : SAGE, (c)2009.Description: xviii, 548 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1412934281
  • 9781412934282
Subject(s): LOC classification:
  • HF1416.K87.S244 2009
  • HF1416.S129.S244 2009
Online resources:
Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
Theoretical paradigms, issues, and debates/ Masaaki Kotabe and Kristiaan Helsen The ancient road : an overview of globalization/ Terry Clark, Monica Hodis, and Paul D'Angelo The changing global political and institutional environment/ Jonathan Doh and Terrence Guay Marketing and the global legal environment/ Subhash Jain and Robert Bird Consumer cognition across cultures/ Bernd H. Schmitt and Nader T. Tavassoli Nation equity : country-of-origin effects and globalization/ Durairaj Maheswaran and Cathy Yi Chen Researching international markets : philosophical and methodological issues/ V. Kumar Research into exporting : theoretical, methodological, and empirical insights/ Constantine S. Katsikeas, Leonidas C. Leonidou, and Saeed Samiee International franchising and licensing/ Lance Eliot Brouthers and Jason Patrick McNicol Joint ventures and alliances/ Miguel Rivera-Santos and Andrew C. Inkpen Establishment mode choice : acquisition versus Greenfield entry/ Desislava Dikova and Keith D. Brouthers Exit strategies/ Masaaki Kotabe and Sonia Ketkar Global competitive marketing strategy/ Michael Grund, Oliver Heil, and Mark Elsner Global sourcing strategy/ Masaaki Kotabe, Michael J. Mol, and Janet Y. Murray Uniformity versus conformity : the standardization issue in international marketing strategy/ Saeed Samiee, Constantine S. Katsikeas, and Marios Theodosiou International diffusion of new products/ Trichy V. Krishnan and Suman Ann Thomas Global branding/ John Roberts and Julien Cayla Pricing in the global marketplace/ Kristiaan Helsen Global communications/ Gary J. Bamossy and Johny K. Johansson Global channels of distribution/ Daniel C. Bello and Forrest Briggs Global trends in grocery retailing/ Katrijn Gielens and Marnik G. Dekimpe International salesforce management/ Thomas Brashear Alejandro The Internet and international marketing/ Venkatesh Shankar and Jeffrey Meyer Organizational heritage, institutional changes and strategic responses of firms from emerging economics/ Preet S. Aulakh and Raveendra Chittoor Small multinational enterprises under globalization/ Gary Knight Ethics and corporate social responsibility for marketing in the global marketplace/ Georges Enderle and Patrick E. Murphy.
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Item type Current library Collection Call number Status Date due Barcode
Reference (Library Use ONLY) G. Allen Fleece Library Reference (1st floor - front of library) RES HF1416 .S24 2009 (Browse shelf(Opens below)) Available 31923001380589

Theoretical paradigms, issues, and debates/ Masaaki Kotabe and Kristiaan Helsen The ancient road : an overview of globalization/ Terry Clark, Monica Hodis, and Paul D'Angelo The changing global political and institutional environment/ Jonathan Doh and Terrence Guay Marketing and the global legal environment/ Subhash Jain and Robert Bird Consumer cognition across cultures/ Bernd H. Schmitt and Nader T. Tavassoli Nation equity : country-of-origin effects and globalization/ Durairaj Maheswaran and Cathy Yi Chen Researching international markets : philosophical and methodological issues/ V. Kumar Research into exporting : theoretical, methodological, and empirical insights/ Constantine S. Katsikeas, Leonidas C. Leonidou, and Saeed Samiee International franchising and licensing/ Lance Eliot Brouthers and Jason Patrick McNicol Joint ventures and alliances/ Miguel Rivera-Santos and Andrew C. Inkpen Establishment mode choice : acquisition versus Greenfield entry/ Desislava Dikova and Keith D. Brouthers Exit strategies/ Masaaki Kotabe and Sonia Ketkar Global competitive marketing strategy/ Michael Grund, Oliver Heil, and Mark Elsner Global sourcing strategy/ Masaaki Kotabe, Michael J. Mol, and Janet Y. Murray Uniformity versus conformity : the standardization issue in international marketing strategy/ Saeed Samiee, Constantine S. Katsikeas, and Marios Theodosiou International diffusion of new products/ Trichy V. Krishnan and Suman Ann Thomas Global branding/ John Roberts and Julien Cayla Pricing in the global marketplace/ Kristiaan Helsen Global communications/ Gary J. Bamossy and Johny K. Johansson Global channels of distribution/ Daniel C. Bello and Forrest Briggs Global trends in grocery retailing/ Katrijn Gielens and Marnik G. Dekimpe International salesforce management/ Thomas Brashear Alejandro The Internet and international marketing/ Venkatesh Shankar and Jeffrey Meyer Organizational heritage, institutional changes and strategic responses of firms from emerging economics/ Preet S. Aulakh and Raveendra Chittoor Small multinational enterprises under globalization/ Gary Knight Ethics and corporate social responsibility for marketing in the global marketplace/ Georges Enderle and Patrick E. Murphy.

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