Wise up to teens : insights into marketing and advertising to teenagers / by Peter Zollo. [print]
Material type:
TextPublication details: Ithaca, New York : New Strategist Publications, (c)1999.Edition: second editionDescription: xvi, 346 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 1885070209
- HF5415.32.Z86.W574 1999
- HF5415.32.Z86.W574 1999
- COPYRIGHT NOT covered - Click this link to request copyright permission:
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Reference (Library Use ONLY) | G. Allen Fleece Library Reference (1st floor - front of library) | RES | HF5415.32 .Z65 1999 (Browse shelf(Opens below)) | Available | 31923001033188 | ||
| Withdrawn | G. Allen Fleece Library | RES | WITHDRAWN Not for loan | ||||
| Withdrawn | G. Allen Fleece Library | RES | WITHDRAWN Not for loan | ||||
| Withdrawn | G. Allen Fleece Library | RES | WITHDRAWN Not for loan | ||||
| Withdrawn | G. Allen Fleece Library | RES | WITHDRAWN Not for loan | ||||
| Withdrawn | G. Allen Fleece Library | RES | WITHDRAWN Not for loan | ||||
| Withdrawn | G. Allen Fleece Library | RES | WITHDRAWN Not for loan | ||||
| Withdrawn | G. Allen Fleece Library | RES | WITHDRAWN Not for loan | ||||
| Withdrawn | G. Allen Fleece Library | RES | WITHDRAWN Not for loan |
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chapter 1. Why teens are important consumers -- chapter 2. Teens, products, and brands -- chapter 3. Teens and media -- chapter 4. Teen activities and interests -- chapter 5. Teen trends and social hierarchy -- chapter 6. Teens and music -- chapter 7. Power of celebrity -- chapter 8. Teen values -- chapter 9. Essence of being teen -- chapter 10. Teen life : home, play, school -- chapter 11. Advertising and promoting to teens -- chapter 12. Researching teens.
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