The story factor : secrets of influence from the art of storytelling / Annette Simmons.

By:

Simmons, Annette [Author]

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780786736560

Other title:

Secrets of influence from the art of storytelling

Subject(s):

Genre/Form:

Academic writing

LOC classification:

HF5718 .S767 2006
HF5718

Available additional physical forms:

Contents:

What is story? -- What story can do that facts can't -- How to tell a good story -- The psychology of story's influence -- Sound bite or epic? -- Influencing the unwilling, unconcerned, or unmotivated -- Storylistening as a tool of influence -- Storyteller dos and don'ts -- The life of a storyteller -- Story thinking as a skill -- Case study: testing the "six stories you need to tell" in real life -- sunrise stories -- Resources -- Storytelling in action.

Subject: A modern classic, revised and expanded: How the age-old art of storytelling can transform the way we communicate-and the way we do business. In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Showcasing over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables form around the world, Simmons illustrates how story can be used to persuade, motivate, and inspire in ways that cold facts, bullets points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals.

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Reference (Library Use ONLY)	G. Allen Fleece Library REFERENCE	RES	HF5718.S767.S566 2006 (Browse shelf(Opens below))	Available	MIN4344		31923001695085

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Previous	HF5549 .P73 2009 The Praeger handbook of human resource management /Ann Gilley ... [and others.	HF5549 .P73 2009 The Praeger handbook of human resource management /Ann Gilley ... [and others.	HF5635 .W6953 2007 Financial and managerial accounting : information for decisions /	HF5718.S767.S566 2006 The story factor : secrets of influence from the art of storytelling /	HF5718.3.B747.W758 2000 Writing on the job /John C. Brereton, Margaret A. Mansfield.	HF5718.3 .M37 2007 Professional writing : the complete guide for business, industry and IT /	HF5741.O53 2016 Writing that works : communicating effectively on the job /	Next

The six stories you need to know how to tell -- What is story? -- What story can do that facts can't -- How to tell a good story -- The psychology of story's influence -- Sound bite or epic? -- Influencing the unwilling, unconcerned, or unmotivated -- Storylistening as a tool of influence -- Storyteller dos and don'ts -- The life of a storyteller -- Story thinking as a skill -- Case study: testing the "six stories you need to tell" in real life -- sunrise stories -- Resources -- Storytelling in action.

A modern classic, revised and expanded: How the age-old art of storytelling can transform the way we communicate-and the way we do business. In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Showcasing over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables form around the world, Simmons illustrates how story can be used to persuade, motivate, and inspire in ways that cold facts, bullets points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals.

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