Radio, TV, and cable programming / Herbert H. Howard, Michael S. Kievman, Barbara A. Moore. [print]

By: Contributor(s): Material type: TextTextPublication details: Ames : Iowa State University Press, (c)1994.Edition: second editionDescription: x, 456 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): LOC classification:
  • PN1991.H849.R335 1994
Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
Preface Michael S. Kievman -- An introduction to Radio, TV, and Cable Programming -- Broadcast Programming: A Historical Perspective -- The Role of Regulation in Programming -- Managing the Program Department -- Broadcasting's All-Important Audience -- Program Planning: Appeals and Structure -- Commercial Television Programming -- Programming the Commercial Radio Station -- Programming the Public Broadcast Station -- Cable Programming -- Program Criticism -- The Future of Broadcast Programming.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G. Allen Fleece Library WITHDRAWN Non-fiction PN1991.55.H68 1994 (Browse shelf(Opens below)) 1 31923000882239

Rev. edition of: Radio and TV programming. c1983.

Includes bibliographies and index.

-- Preface Michael S. Kievman -- An introduction to Radio, TV, and Cable Programming -- Broadcast Programming: A Historical Perspective -- The Role of Regulation in Programming -- Managing the Program Department -- Broadcasting's All-Important Audience -- Program Planning: Appeals and Structure -- Commercial Television Programming -- Programming the Commercial Radio Station -- Programming the Public Broadcast Station -- Cable Programming -- Program Criticism -- The Future of Broadcast Programming.

COPYRIGHT NOT covered - Click this link to request copyright permission:

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