Radio, TV, and cable programming /
Howard, Herbert H,
Radio, TV, and cable programming / [print] Herbert H. Howard, Michael S. Kievman, Barbara A. Moore. - second edition. - Ames : Iowa State University Press, (c)1994. - x, 456 pages : illustrations ; 24 cm.
Rev. edition of: Radio and TV programming. c1983.
Includes bibliographies and index.
Preface An introduction to Radio, TV, and Cable Programming -- Broadcast Programming: A Historical Perspective -- The Role of Regulation in Programming -- Managing the Program Department -- Broadcasting's All-Important Audience -- Program Planning: Appeals and Structure -- Commercial Television Programming -- Programming the Commercial Radio Station -- Programming the Public Broadcast Station -- Cable Programming -- Program Criticism -- The Future of Broadcast Programming. Michael S. Kievman --
93045685
Radio programs--Planning.
Television programs--Planning.
PN1991.H849.R335 1994
Radio, TV, and cable programming / [print] Herbert H. Howard, Michael S. Kievman, Barbara A. Moore. - second edition. - Ames : Iowa State University Press, (c)1994. - x, 456 pages : illustrations ; 24 cm.
Rev. edition of: Radio and TV programming. c1983.
Includes bibliographies and index.
Preface An introduction to Radio, TV, and Cable Programming -- Broadcast Programming: A Historical Perspective -- The Role of Regulation in Programming -- Managing the Program Department -- Broadcasting's All-Important Audience -- Program Planning: Appeals and Structure -- Commercial Television Programming -- Programming the Commercial Radio Station -- Programming the Public Broadcast Station -- Cable Programming -- Program Criticism -- The Future of Broadcast Programming. Michael S. Kievman --
93045685
Radio programs--Planning.
Television programs--Planning.
PN1991.H849.R335 1994