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Webonomics : nine essential principles for growing your business on the World Wide Web / Evan I. Schwartz. [print]

By:

Schwartz, Evan I [Author]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

LOC classification:

HF5415.S399.W436 1997

Online resources:

Table of contents

Available additional physical forms:

Contents:

The quantity of people visiting your site is less important than the quality of their experience -- Marketers shouldn't be on the web for exposure, but for results -- Consumers must be compensated for disclosing data about themselves -- Consumers will shop online only for information-rich products -- Self-service provides for the highest level of customer comfort -- "Value-based currencies" enable you to create your own monetary system -- Trusted brand names matter even more on the web -- Even the smallest business can compete in the web's global "marketspace" -- Agility rules--web sites must continually adapt to the market -- The web effect--how its changing life as we know it.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Circulating Book (checkout times vary with patron status)	G. Allen Fleece Library CIRCULATING COLLECTION	Non-fiction	HF5415.1265.S384 1997 (Browse shelf(Opens below))	Available		31923000975009

Browsing G. Allen Fleece Library shelves, Shelving location: CIRCULATING COLLECTION, Collection: Non-fiction Close shelf browser (Hides shelf browser)

Previous				No cover image available				Next
Previous	HF5415.1265.A85 2015 Winning the battle for attention : internet marketing for small business /	HF5415.1265.M378.T457 2011 The third screen : marketing to your customers in a world gone mobile /	HF5415.1265.P46 2009 Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves /	HF5415.1265.S384 1997 Webonomics : nine essential principles for growing your business on the World Wide Web /	HF5415.13.C676 2010 Marketing for entrepreneurs : concepts and applications for new ventures /	HF5415.13.E896 2009 The entrepreneur's guide to marketing /	HF5415.13.K87.M375 2012 Marketing management /	Next

The foundation of webonomics -- The quantity of people visiting your site is less important than the quality of their experience -- Marketers shouldn't be on the web for exposure, but for results -- Consumers must be compensated for disclosing data about themselves -- Consumers will shop online only for information-rich products -- Self-service provides for the highest level of customer comfort -- "Value-based currencies" enable you to create your own monetary system -- Trusted brand names matter even more on the web -- Even the smallest business can compete in the web's global "marketspace" -- Agility rules--web sites must continually adapt to the market -- The web effect--how its changing life as we know it.

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