Webonomics : nine essential principles for growing your business on the World Wide Web / Evan I. Schwartz. [print]

By: Material type: TextTextPublication details: New York : Broadway Books, (c)1997.Edition: first editionDescription: 244 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): LOC classification:
  • HF5415.S399.W436 1997
Online resources: Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
The quantity of people visiting your site is less important than the quality of their experience -- Marketers shouldn't be on the web for exposure, but for results -- Consumers must be compensated for disclosing data about themselves -- Consumers will shop online only for information-rich products -- Self-service provides for the highest level of customer comfort -- "Value-based currencies" enable you to create your own monetary system -- Trusted brand names matter even more on the web -- Even the smallest business can compete in the web's global "marketspace" -- Agility rules--web sites must continually adapt to the market -- The web effect--how its changing life as we know it.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G. Allen Fleece Library CIRCULATING COLLECTION Non-fiction HF5415.1265.S384 1997 (Browse shelf(Opens below)) Available 31923000975009

The foundation of webonomics -- The quantity of people visiting your site is less important than the quality of their experience -- Marketers shouldn't be on the web for exposure, but for results -- Consumers must be compensated for disclosing data about themselves -- Consumers will shop online only for information-rich products -- Self-service provides for the highest level of customer comfort -- "Value-based currencies" enable you to create your own monetary system -- Trusted brand names matter even more on the web -- Even the smallest business can compete in the web's global "marketspace" -- Agility rules--web sites must continually adapt to the market -- The web effect--how its changing life as we know it.

COPYRIGHT NOT covered - Click this link to request copyright permission:

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