Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael R. Oppenheim. [print]

By:

Diamond, Wendy, 1953- [Author]

Contributor(s):

Oppenheim, Michael R

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780203862469

Uniform titles:

Journal of business & finance librarianship.

Subject(s):

Genre/Form:

Electronic books.

LOC classification:

HF.O62.M375 2004

Online resources:

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Contents:

Researching the competitive environment -- Research about customers ; -- Research for the promotional strategy ; -- Researching the sales strategy ; -- Researching price, packaging, and place ; -- Special topics.

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Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	HF. (Browse shelf(Opens below))	Link to resource	Available
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	HF. (Browse shelf(Opens below))	Link to resource	Available
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	HF. (Browse shelf(Opens below))	Link to resource	Available

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Includes bibliographies and index.

Introduction ; -- Researching the competitive environment -- Research about customers ; -- Research for the promotional strategy ; -- Researching the sales strategy ; -- Researching price, packaging, and place ; -- Special topics.

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