Marketing information : (Record no. 3556)

MARC details
000 -LEADER
fixed length control field 01778nam a2200421 i 4500
001 - CONTROL NUMBER
control field EBC244222
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240725181420.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 031215t20042004nyu obf 001 0 eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780203862469
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL244222
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL542418
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10795589
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC244222
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)67547933
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF.O62.M375 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Diamond, Wendy,
Dates associated with a name 1953-,
Relator term Author
245 10 - TITLE STATEMENT
Title Marketing information :
Remainder of title a strategic guide for business and finance libraries /
Statement of responsibility, etc. Wendy Diamond, Michael R. Oppenheim.
Medium [print]
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Binghamton, NY :
Name of publisher, distributor, etc. Haworth Information Press :
Date of publication, distribution, etc. (c)2004.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. (c)2004.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (367 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
347 ## - DIGITAL FILE CHARACTERISTICS
File type data file
Source rda
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographies and index.
505 00 - FORMATTED CONTENTS NOTE
Formatted contents note Introduction ; --
Title Researching the competitive environment -- Research about customers ; --
-- Research for the promotional strategy ; --
-- Researching the sales strategy ; --
-- Researching price, packaging, and place ; --
-- Special topics.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
Form subdivision Handbooks, manuals, etc.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning
Form subdivision Handbooks, manuals, etc.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Oppenheim, Michael R.
730 0# - ADDED ENTRY--UNIFORM TITLE
Uniform title Journal of business & finance librarianship.
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/ciu/detail.action?docID=244222">https://ebookcentral.proquest.com/lib/ciu/detail.action?docID=244222</a>
-- Click here to access this RESOURCE ONLINE | Login using your my.ciu username & password
942 ## - ADDED ENTRY ELEMENTS (KOHA)
PUBLICATION YEAR 2004
Koha item type Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)
Classification part HF.
VENDOR
COST
Delivery Date: ACADEMIC YEAR - ie 2022-2023 2021-2022
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 1
b Cynthia Snell
c 1
d Cynthia Snell
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Date last seen Uniform Resource Identifier Price effective from Koha item type
    Library of Congress Classification     G. Allen Fleece Library G. Allen Fleece Library ONLINE 09/16/2022   HF. 09/16/2022 https://ebookcentral.proquest.com/lib/ciu/detail.action?docID=244222 09/16/2022 Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)
    Library of Congress Classification     G. Allen Fleece Library G. Allen Fleece Library ONLINE 09/16/2022   HF. 09/16/2022 https://ebookcentral.proquest.com/lib/ciu/detail.action?docID=244222 09/16/2022 Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)
          G. Allen Fleece Library G. Allen Fleece Library ONLINE 09/16/2022   HF. 09/16/2022 https://ebookcentral.proquest.com/lib/ciu/detail.action?docID=244222 09/16/2022 Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)
          G. Allen Fleece Library G. Allen Fleece Library ONLINE 09/16/2022   HF. 09/16/2022 https://ebookcentral.proquest.com/lib/ciu/detail.action?docID=244222 09/16/2022 Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)