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Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel, PhD. [print]

By: Material type: TextTextSeries: Best business booksPublication details: New York : Routledge, (c)2011.Description: 1 online resource (328 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780203862629
Subject(s): Genre/Form: LOC classification:
  • HF.N995.M375 2011
Online resources:
Contents:
part B. Selecting weaponry ; -- part C. The marketing plan and the marketing audit.
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Holdings
Item type Current library Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE HF. (Browse shelf(Opens below)) Link to resource Available
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE HF. (Browse shelf(Opens below)) Link to resource Available
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE HF. (Browse shelf(Opens below)) Link to resource Available
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE HF. (Browse shelf(Opens below)) Link to resource Available

Includes bibliographies and index.

part A. The strategy selection process ; -- part B. Selecting weaponry ; -- part C. The marketing plan and the marketing audit.

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