Marketing your business : a guide to developing a strategic marketing plan /
Nykiel, Ronald A,
Marketing your business : a guide to developing a strategic marketing plan / [print] Ronald A. Nykiel, PhD. - New York : Routledge, (c)2011. - 1 online resource (328 pages) : illustrations. - Best business books .
Includes bibliographies and index.
part A. The strategy selection process ; -- part B. Selecting weaponry ; -- part C. The marketing plan and the marketing audit.
9780203862629
Marketing--Decision making.
Marketing--Management.
Marketing--Planning.
Electronic books.
HF.N995.M375 2011
Marketing your business : a guide to developing a strategic marketing plan / [print] Ronald A. Nykiel, PhD. - New York : Routledge, (c)2011. - 1 online resource (328 pages) : illustrations. - Best business books .
Includes bibliographies and index.
part A. The strategy selection process ; -- part B. Selecting weaponry ; -- part C. The marketing plan and the marketing audit.
9780203862629
Marketing--Decision making.
Marketing--Management.
Marketing--Planning.
Electronic books.
HF.N995.M375 2011