Handbook of market segmentation : strategic targeting for business and technology firms / Art Weinstein. [print]

By:

Weinstein, Art [Author]

Contributor(s):

Weinstein, Art ; --

Material type: Text

TextSeries: Haworth series in segmented, targeted, and customized marketingPublication details: New York : Haworth Press, (c)2004.Edition: Third editionDescription: 1 online resource (260 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780203862483

Subject(s):

Genre/Form:

Electronic books.

LOC classification:

HF.W424.H363 2004

Online resources:

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Contents:

part II. Business segmentation bases ; -- part III. Implementing segmentation strategy ; -- part IV. Segmentation strategy cases.

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Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	HF. (Browse shelf(Opens below))	Link to resource	Available
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	HF. (Browse shelf(Opens below))	Link to resource	Available
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	HF. (Browse shelf(Opens below))	Link to resource	Available

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Previous	JC. Making states work : state failure and the crisis of governance /	HC. States, markets and just growth : development in the twenty-first century /	HC. States, markets and just growth : development in the twenty-first century /	HF. Handbook of market segmentation : strategic targeting for business and technology firms /	HF. Handbook of market segmentation : strategic targeting for business and technology firms /	HF. Marketing your business : a guide to developing a strategic marketing plan /	HF. Marketing your business : a guide to developing a strategic marketing plan /	Next

part I. Segmentation planning ; -- part II. Business segmentation bases ; -- part III. Implementing segmentation strategy ; -- part IV. Segmentation strategy cases.

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