Managerial economic : A problem solving approach / authored by Froeb, McCann, Shor, and Ward. [print]
Material type:
TextPublication details: [not identified] : Cengage Learning ; (c)2018.Edition: fifth editionDescription: 332 pages : charts ; 24 cmContent type: - text
- unmediated
- volume
- 9353502500
- 9789353502508
- HD31.W261.M363 2018
- COPYRIGHT NOT covered - Click this link to request copyright permission: https://lib.ciu.edu/copyright-request-form
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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G. Allen Fleece Library CIRCULATING COLLECTION | Non-fiction | HD31.F764.M363 2018 (Browse shelf(Opens below)) | Available | 31923002098925 |
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| HD31.B23 2006 The minister's MBA : essential business tools for maximum ministry success / | HD31.B626 2002 Execution : the discipline of getting things done / | HD31.B84 2016 Business management / | HD31.F764.M363 2018 Managerial economic : A problem solving approach / | HD31.O778 2010 Organizing and managing in the era of globalization / | HD31.Z68.N344 2020 Management by Proverbs : Scriptural Wisdom for Superior Results / | HD38.J664.J478 2001 Jesus, Entrepreneur : using ancient wisdom to launch and live your dreams / |
SECTION 1: PROBLEM SOLVING AND DECISION MAKING.
Introduction: What this book is about -- The one lesson of business -- Benefits, costs, and decisions -- Extent (how much) decisions -- Investment decisions: Look ahead and reason back
SECTION II: PRICING COSTS, AND PROFITS.
Simple pricing -- Economies of scale and scope -- Understanding markets and industry changes -- Market structure and long-run equilibrium -- Strategy: the quest to keep profit from eroding -- Foreign exchange, trade, and bubbles
SECTION III: PRICING FOR GREATER PROFIT.
More realistic and complex pricing -- Direct price discrimination -- Indirect price discrimination
SECTION IV: STRATEGIC DECISION MAKING.
Strategic games -- Bargining
SECTION V: UNCERTAINTY.
Making decisions with uncertainty -- Auctions -- The problem of adverse selection -- The problem of moral hazard
SECTION VI: ORGANIZATIONAL DESIGN.
Getting employees to work in the firm's best interest -- Getting divisions to work in the firm's best interest -- Managing vertical relationships.
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