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Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael R. Oppenheim.

By: Contributor(s): Material type: TextTextPublication details: Binghamton, NY : Haworth Information Press : Routledge, (c)2004.Description: 1 online resource (367 pages)ISBN:
  • 9780203862469
Uniform titles:
  • Journal of business & finance librarianship.
Subject(s): Genre/Form: LOC classification:
  • HF.
Online resources:
Contents:
Introduction ; -- Researching the competitive environment -- Research about customers ; -- Research for the promotional strategy ; -- Researching the sales strategy ; -- Researching price, packaging, and place ; -- Special topics.
Item type: Online Book
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Holdings
Item type Current library Call number URL Status Date due Barcode
Online Book G. Allen Fleece Library Online HF. (Browse shelf(Opens below)) Link to resource Available
Online Book G. Allen Fleece Library Online HF. (Browse shelf(Opens below)) Link to resource Available

Introduction ; -- Researching the competitive environment -- Research about customers ; -- Research for the promotional strategy ; -- Researching the sales strategy ; -- Researching price, packaging, and place ; -- Special topics.

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