Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael R. Oppenheim.
Material type: TextPublication details: Binghamton, NY : Haworth Information Press : Routledge, (c)2004.Description: 1 online resource (367 pages)ISBN:- 9780203862469
- Journal of business & finance librarianship.
- HF.
Item type | Current library | Call number | URL | Status | Date due | Barcode | |
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Online Book | G. Allen Fleece Library Online | HF. (Browse shelf(Opens below)) | Link to resource | Available | |||
Online Book | G. Allen Fleece Library Online | HF. (Browse shelf(Opens below)) | Link to resource | Available |
Introduction ; -- Researching the competitive environment -- Research about customers ; -- Research for the promotional strategy ; -- Researching the sales strategy ; -- Researching price, packaging, and place ; -- Special topics.
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