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Age of propaganda : the everyday use and abuse of persuasion / Anthony R. Pratkanis and Elliot Aronson. [print]

By: Contributor(s): Material type: TextTextPublication details: New York : W.H. Freeman, (c)2001.Edition: Revisedition. editionDescription: xv, 416 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780716731085
  • 9780716728627
  • 9780805074031
Subject(s): LOC classification:
  • HM263.A769.A346 2001
  • HM263
Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
Mysterious influence -- Mindless propaganda, thoughtful persuasion -- The rationalizing animal -- The four stratagems of influence
Words of influence -- Pictures in our heads -- Saddam Hussein : The Hitler of Baghdad? -- A questionable persuasion -- The power of "decoys" -- The psychology of factoids
The credible communicator -- Breakfast of champions, junk food for the self -- How do you persuade if everyone knows you are untrustworthy, unbelievable, and disliked? -- The manufacture of credibility -- Prizefighter slays eleven with one look : the influence of mass media models
Packages -- Self-sell -- Naked attics and neighborhood war heroes : on vividness in communication -- Why do they keep repeating the same ads? -- If you have nothing to say--distract them -- If you want to gain an inch, ask for a mile--sometimes! -- Protagoras' ideal : one-sided puffery versus two-sided debate
The fear appeal -- The granfalloon technique -- Guilt sells -- What is the influence of one flower given? -- The committed heart -- Practice what you preach -- The psychology of scarcity and the mystique of phantoms
Education or propaganda? -- What is news? -- On the ineffectiveness of information campaigns -- Subliminal sorcery : who is seducing whom? -- Persuasion direct -- How to become a cult leader -- Propaganda in the third Reich : a case for uncertainty
Is forewarned forearmed? Or how to really resist propaganda -- What we can do to stop propaganda in its tracks -- Peitho's children.
Subject: Shares findings from research on the effectiveness of various persuasive messages, provides an overview of what social psychologists and other investigators have learned about how people are persuaded, analyzes common propaganda tactics, and explains what people can do to limit the effects of propaganda in their lives.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G. Allen Fleece Library CIRCULATING COLLECTION Non-fiction HM263.P912.A346 2001 (Browse shelf(Opens below)) Available 31923001697172

The psychology of everyday persuasion -- Mysterious influence -- Mindless propaganda, thoughtful persuasion -- The rationalizing animal -- The four stratagems of influence

Pre-persuasion: Setting the stage for effective influence -- Words of influence -- Pictures in our heads -- Saddam Hussein : The Hitler of Baghdad? -- A questionable persuasion -- The power of "decoys" -- The psychology of factoids

Communicator credibility: Real and manufactured -- The credible communicator -- Breakfast of champions, junk food for the self -- How do you persuade if everyone knows you are untrustworthy, unbelievable, and disliked? -- The manufacture of credibility -- Prizefighter slays eleven with one look : the influence of mass media models

The message and how it is delivered -- Packages -- Self-sell -- Naked attics and neighborhood war heroes : on vividness in communication -- Why do they keep repeating the same ads? -- If you have nothing to say--distract them -- If you want to gain an inch, ask for a mile--sometimes! -- Protagoras' ideal : one-sided puffery versus two-sided debate

Emotional appeals: Touch the heart, persuade the mind -- The fear appeal -- The granfalloon technique -- Guilt sells -- What is the influence of one flower given? -- The committed heart -- Practice what you preach -- The psychology of scarcity and the mystique of phantoms

When information fails: The challenge of propaganda to society -- Education or propaganda? -- What is news? -- On the ineffectiveness of information campaigns -- Subliminal sorcery : who is seducing whom? -- Persuasion direct -- How to become a cult leader -- Propaganda in the third Reich : a case for uncertainty

Counteracting the tactics of propaganda -- Is forewarned forearmed? Or how to really resist propaganda -- What we can do to stop propaganda in its tracks -- Peitho's children.

Shares findings from research on the effectiveness of various persuasive messages, provides an overview of what social psychologists and other investigators have learned about how people are persuaded, analyzes common propaganda tactics, and explains what people can do to limit the effects of propaganda in their lives.

COPYRIGHT NOT covered - Click this link to request copyright permission:

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