Branding Canada projecting Canada's soft power through public diplomacy / Evan H. Potter.
Material type: TextSeries: Canadian Electronic Library. Canadian publishers collection.Publication details: Montreal [Que. : McGill-Queen's University Press, (c)2009.; (Saint-Lazare, Quebec : Canadian Electronic Library, (c)2010).Description: 1 online resource (1 electronic text (xvi, 368 pages : illustrations)) : digital fileContent type:- text
- unmediated
- volume
- 9780773575820
- 0773575820
- F1034.2
- COPYRIGHT NOT covered - Click this link to request copyright permission: https://lib.ciu.edu/copyright-request-form
Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Online Book | G. Allen Fleece Library Online | Non-fiction | F1034.2 (Browse shelf(Opens below)) | Link to resource | Available | ocn716068989 |
Issued as part of the Canadian Electronic Library publishers collection.
Includes bibliographies and index.
1. Introduction: Canada's Warm but Fuzzy International Image -- PART1. Definitions, Debates, History -- 2. What Is Public Diplomacy? -- 3. The Origins and Development of Canada's Public Diplomacy / Sean Rushton -- PART2. The Instruments -- 4. Public Affairs and International Cultural Relations -- 5. International Education -- 6. International Broadcasting and New Media -- 7. The Economic Face of Public Diplomacy: International Business Promotion and Tourism / Jason Bouzanis -- PART3. The Process -- 8. The Practice of Public Diplomacy -- 9. How to Brand Canada: Experiences on the Ground -- 10. A New Architecture for Canada's Public Diplomacy.
COPYRIGHT NOT covered - Click this link to request copyright permission:
There are no comments on this title.