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Branding Canada projecting Canada's soft power through public diplomacy / Evan H. Potter.

By: Contributor(s): Material type: TextTextSeries: Canadian Electronic Library. Canadian publishers collection.Publication details: Montreal [Que. : McGill-Queen's University Press, (c)2009.; (Saint-Lazare, Quebec : Canadian Electronic Library, (c)2010).Description: 1 online resource (1 electronic text (xvi, 368 pages : illustrations)) : digital fileContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780773575820
  • 0773575820
Subject(s): Genre/Form: LOC classification:
  • F1034.2
Online resources:
Available additional physical forms:
Contents:
1. Introduction: Canada's Warm but Fuzzy International Image -- PART1. Definitions, Debates, History -- 2. What Is Public Diplomacy? -- 3. The Origins and Development of Canada's Public Diplomacy / Sean Rushton -- PART2. The Instruments -- 4. Public Affairs and International Cultural Relations -- 5. International Education -- 6. International Broadcasting and New Media -- 7. The Economic Face of Public Diplomacy: International Business Promotion and Tourism / Jason Bouzanis -- PART3. The Process -- 8. The Practice of Public Diplomacy -- 9. How to Brand Canada: Experiences on the Ground -- 10. A New Architecture for Canada's Public Diplomacy.
Item type: Online Book
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book G. Allen Fleece Library Online Non-fiction F1034.2 (Browse shelf(Opens below)) Link to resource Available ocn716068989

Issued as part of the Canadian Electronic Library publishers collection.

Includes bibliographies and index.

1. Introduction: Canada's Warm but Fuzzy International Image -- PART1. Definitions, Debates, History -- 2. What Is Public Diplomacy? -- 3. The Origins and Development of Canada's Public Diplomacy / Sean Rushton -- PART2. The Instruments -- 4. Public Affairs and International Cultural Relations -- 5. International Education -- 6. International Broadcasting and New Media -- 7. The Economic Face of Public Diplomacy: International Business Promotion and Tourism / Jason Bouzanis -- PART3. The Process -- 8. The Practice of Public Diplomacy -- 9. How to Brand Canada: Experiences on the Ground -- 10. A New Architecture for Canada's Public Diplomacy.

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