Marketing fundamentals / edited by Lauren Skinner Beitelspacher. [print]
Material type:
- text
- unmediated
- volume
- 9781266606410
- 1266606416
- HF5410.B423.M375 2024
Item type | Current library | Collection | Call number | Status | Barcode | |
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G. Allen Fleece Library CIRCULATING COLLECTION | Non-fiction | HF5410.B423.M375 2024 (Browse shelf(Opens below)) | Available | 4215601340004 |
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HF5388.V36 2010 Why business matters to God : (and what still needs to be fixed) / | HF5389.M375 2008 Global business etiquette : a guide to international communication and customs / | HF5389.M67 2006 Kiss, bow, or shake hands : the bestselling guide to doing business in more than 60 countries / | HF5410.B423.M375 2024 Marketing fundamentals / | HF5415.A85 2009 Small business marketing : a guide for survival, growth, and success / | HF5415 .A85 2009 Small business marketing : a guide for survival, growth, and success / | HF5415 .B7729 2012 Marketing / |
Marketing overview -- Marketing strategy -- Today's marketplace -- Understanding your customer -- Segmentation, targeting, and positioning -- Creating value -- Capturing value -- Delivering value -- Communicating value -- Appendix: The marketing plan.
"Welcome to marketing! Wherever your life and career take you, you can be assured that knowing how to implement marketing principles will be an important part of professional and personal success. Some of you reading this lesson will become marketing majors, but most of you will major in another subject, perhaps unrelated to business. Either way, your ability to apply marketing principles in your future career or to market yourself will be critical to your success. Because of its importance, you are encouraged to approach this class as more than just a collection of concepts to be forgotten at the end of the semester."--Page 4
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