Marketing fundamentals / (Record no. 105487)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02051nam a2200361 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | on1446498580 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250122082249.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240718t20242024nyua 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BGU |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | BGU |
| Modifying agency | OCLCO |
| -- | SBI |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781266606410 |
| Qualifying information | |
| -- | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1266606416 |
| Qualifying information | |
| -- | |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1446498580 |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5410.B423.M375 2024 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SBIM |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing fundamentals / |
| Remainder of title | |
| Statement of responsibility, etc. | edited by Lauren Skinner Beitelspacher. |
| Medium | [print] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First edition |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Student edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, NY : |
| Name of publisher, distributor, etc. | McGraw Hill, |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 519 pages : |
| Other physical details | illustrations ; |
| Dimensions | 29 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 505 00 - FORMATTED CONTENTS NOTE | |
| Title | Marketing overview -- |
| -- | Marketing strategy -- |
| -- | Today's marketplace -- |
| -- | Understanding your customer -- |
| -- | Segmentation, targeting, and positioning -- |
| -- | Creating value -- |
| -- | Capturing value -- |
| -- | Delivering value -- |
| -- | Communicating value -- |
| -- | Appendix: The marketing plan. |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc. | "Welcome to marketing! Wherever your life and career take you, you can be assured that knowing how to implement marketing principles will be an important part of professional and personal success. Some of you reading this lesson will become marketing majors, but most of you will major in another subject, perhaps unrelated to business. Either way, your ability to apply marketing principles in your future career or to market yourself will be critical to your success. Because of its importance, you are encouraged to approach this class as more than just a collection of concepts to be forgotten at the end of the semester."--Page 4 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Study and teaching (Secondary) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Beitelspacher, Lauren Skinner, |
| Relator term | |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | McGraw-Hill Education (Firm), |
| Relator term | publisher. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| PUBLICATION YEAR | 2024 |
| Source of classification or shelving scheme | Library of Congress Classification |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Circulating Book (checkout times vary with patron status) |
| Classification part | HF5410 |
| PUBLICATION YEAR | |
| LOCATION | CIRCULATING COLLECTION |
| -- | |
| -- | NFIC |
| REPLACEMENT COST (GET FROM AMAZON) | |
| Barecode | |
| 994 ## - | |
| -- | C0 |
| -- | SBI |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 1 |
| b | Cynthia Snell |
| c | 1 |
| d | Cynthia Snell |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | G. Allen Fleece Library | G. Allen Fleece Library | CIRCULATING COLLECTION | 01/22/2025 | HF5410.B423.M375 2024 | 4215601340004 | 01/22/2025 | 01/22/2025 | Circulating Book (checkout times vary with patron status) |