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Social media Is about people / Cassandra M. Bailey and Dana M. Schmidt.

By: Contributor(s): Material type: TextTextSeries: Business career development collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2022.]Edition: First editionDescription: 1 online resource (xii, 104 pages) : color illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781637422632
Subject(s): Genre/Form: Additional physical formats: Print version:: No titleLOC classification:
  • HM742
Online resources: Available additional physical forms:
Contents:
Chapter 1. A human-centered approach to business communication -- Chapter 2. The six audiences to consider and how to prioritize them -- Chapter 3. How and where to find people -- Chapter 4. Why listening matters -- Chapter 5. How to talk with people, not at them -- Chapter 6. How people with influence can help -- Chapter 7. Handling unhappy people -- Chapter 8. Building a human-centered social media team -- Chapter 9. Measuring for improvement.
Abstract: Facebook, Instagram, LinkedIn, Pinterest, Twitter, TikTok--the one thing that unites them all is that they are used by people, real human beings. Too often today, marketers are focused on algorithms and analytics instead of simply trying to help their company meaningfully connect with the humans that are going to help them grow. This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. While each and every social network changes constantly, this underlying approach never will. By ensuring that people are first in all social media strategies, marketers will deliver more value to their companies and the people they serve.
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Chapter 1. A human-centered approach to business communication -- Chapter 2. The six audiences to consider and how to prioritize them -- Chapter 3. How and where to find people -- Chapter 4. Why listening matters -- Chapter 5. How to talk with people, not at them -- Chapter 6. How people with influence can help -- Chapter 7. Handling unhappy people -- Chapter 8. Building a human-centered social media team -- Chapter 9. Measuring for improvement.

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Facebook, Instagram, LinkedIn, Pinterest, Twitter, TikTok--the one thing that unites them all is that they are used by people, real human beings. Too often today, marketers are focused on algorithms and analytics instead of simply trying to help their company meaningfully connect with the humans that are going to help them grow. This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. While each and every social network changes constantly, this underlying approach never will. By ensuring that people are first in all social media strategies, marketers will deliver more value to their companies and the people they serve.

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Description based on PDF viewed 06/25/2022.

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