Social media Is about people / (Record no. 104716)

MARC details
000 -LEADER
fixed length control field 03285nam a2200613 i 4500
001 - CONTROL NUMBER
control field 9781637422632
003 - CONTROL NUMBER IDENTIFIER
control field BEP
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241023114940.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m eo d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn |||m|||a
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190417s2022 nyua fob 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781637422632
Qualifying information
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1333132062
035 ## - SYSTEM CONTROL NUMBER
System control number (CaBNVSL)slc00002821
040 ## - CATALOGING SOURCE
Original cataloging agency CaBNVSL
Language of cataloging eng
Description conventions rda
Transcribing agency CaBNVSL
Modifying agency CaBNVSL
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HM742
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bailey, Cassandra M.,
Relator term
245 10 - TITLE STATEMENT
Title Social media Is about people /
Statement of responsibility, etc. Cassandra M. Bailey and Dana M. Schmidt.
250 ## - EDITION STATEMENT
Edition statement First edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York, New York (222 East 46th Street, New York, NY 10017) :
Name of producer, publisher, distributor, manufacturer Business Expert Press,
Date of production, publication, distribution, manufacture, or copyright notice [(c)2022.]
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xii, 104 pages) :
Other physical details color illustrations
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
347 ## - DIGITAL FILE CHARACTERISTICS
File type data file
Source rda
490 1# - SERIES STATEMENT
Series statement Business career development collection
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1. A human-centered approach to business communication --
Title Chapter 2. The six audiences to consider and how to prioritize them --
-- Chapter 3. How and where to find people --
-- Chapter 4. Why listening matters --
-- Chapter 5. How to talk with people, not at them --
-- Chapter 6. How people with influence can help --
-- Chapter 7. Handling unhappy people --
-- Chapter 8. Building a human-centered social media team --
-- Chapter 9. Measuring for improvement.
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access Access restricted to authorized users and institutions.
520 3# - SUMMARY, ETC.
Summary, etc. Facebook, Instagram, LinkedIn, Pinterest, Twitter, TikTok--the one thing that unites them all is that they are used by people, real human beings. Too often today, marketers are focused on algorithms and analytics instead of simply trying to help their company meaningfully connect with the humans that are going to help them grow. This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. While each and every social network changes constantly, this underlying approach never will. By ensuring that people are first in all social media strategies, marketers will deliver more value to their companies and the people they serve.
530 ## - COPYRIGHT INFORMATION:
COPYRIGHT INFORMATION COPYRIGHT NOT covered - Click this link to request copyright permission:
Uniform Resource Identifier <a href="b">b</a>
530 ## - COPYRIGHT INFORMATION:
COPYRIGHT INFORMATION
538 ## - SYSTEM DETAILS NOTE
System details note Mode of access: World Wide Web.
538 ## - SYSTEM DETAILS NOTE
System details note System requirements: Adobe Acrobat reader.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on PDF viewed 06/25/2022.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media and society.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Communications.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Strategy.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Social media.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Facebook.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Instagram.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term LinkedIn.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term TikTok.
655 #0 - INDEX TERM--GENRE/FORM
Genre/form data or focus term [genre]
655 #0 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Schmidt, Dana M.,
Relator term
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
International Standard Book Number 9781637422625
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Business career development collection.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001215.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001215.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Usage before 2021-2022 CIU
Koha item type Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)
VENDOR Business Expert Press
LOCATION ONLINE
Barecode BEP9781637422632
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 1
b Cynthia Snell
c 1
d Cynthia Snell
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Uniform Resource Identifier Price effective from Koha item type
    Library of Congress Classification     G. Allen Fleece Library G. Allen Fleece Library ONLINE 10/23/2024 Business Expert Press   HM742 BEP9781637422632 10/23/2024 https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001215.html 10/23/2024 Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)