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Strategic sport communication / Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian, Andrea N. Geurin.

By: Contributor(s): Material type: TextTextEdition: fourth editionDescription: ix, 421 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781718221475
Subject(s): Additional physical formats: Online version:: Strategic sport communicationLOC classification:
  • GV713.P371.S773 2025
Contents:
part 1 -- Introducing sport communication. -- Study of sport communication : revolutionary change, abundant opportunities -- Careers in sport communication -- History and growth of sport communication -- Sociological aspects of sport communication -- part 2 -- Examining the Strategic Sport Communication Model (SSCM). -- Sport communication and the SSCM -- Personal sport communication -- Organizational and leadership communication in sport -- Sport mass media : convergence and shifting roles -- Digital, mobile, and social media in sport -- Integrated marketing communication in sport -- Public relations and crisis communication in sport -- Sport communication research / Lauren M. Burch, PhD.
Subject: "Strategic Sport Communication explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--
List(s) this item appears in: IZZY- duplicates
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Holdings
Item type Current library Call number Status Date due Barcode
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G. Allen Fleece Library CIRCULATING COLLECTION GV713 .P43 2025 (Browse shelf(Opens below)) Available 31923002095962
TEXTBOOK (CHECKED OUT FOR SEMESTER) TEXTBOOK (CHECKED OUT FOR SEMESTER) G. Allen Fleece Library TEXTBOOK RESERVE ORDERED

Includes bibliographies and index.

"Strategic Sport Communication explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--

part 1 -- Introducing sport communication. -- Study of sport communication : revolutionary change, abundant opportunities -- Careers in sport communication -- History and growth of sport communication -- Sociological aspects of sport communication -- part 2 -- Examining the Strategic Sport Communication Model (SSCM). -- Sport communication and the SSCM -- Personal sport communication -- Organizational and leadership communication in sport -- Sport mass media : convergence and shifting roles -- Digital, mobile, and social media in sport -- Integrated marketing communication in sport -- Public relations and crisis communication in sport -- Sport communication research / Lauren M. Burch, PhD.

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