Strategic sport communication /
Pedersen, Paul Mark,
Strategic sport communication / Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian, Andrea N. Geurin. - fourth edition. - ix, 421 pages : illustrations ; 28 cm
Includes bibliographies and index.
Introducing sport communication. -- Study of sport communication : revolutionary change, abundant opportunities -- Careers in sport communication -- History and growth of sport communication -- Sociological aspects of sport communication -- Examining the Strategic Sport Communication Model (SSCM). -- Sport communication and the SSCM -- Personal sport communication -- Organizational and leadership communication in sport -- Sport mass media : convergence and shifting roles -- Digital, mobile, and social media in sport -- Integrated marketing communication in sport -- Public relations and crisis communication in sport -- Sport communication research / Lauren M. Burch, PhD. part 1 -- part 2 --
"Strategic Sport Communication explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--
9781718221475
2023038026
Sports administration.
Communication in sports.
Sports--Gestion.
Communication dans les sports.
GV713.P371.S773 2025
Strategic sport communication / Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian, Andrea N. Geurin. - fourth edition. - ix, 421 pages : illustrations ; 28 cm
Includes bibliographies and index.
Introducing sport communication. -- Study of sport communication : revolutionary change, abundant opportunities -- Careers in sport communication -- History and growth of sport communication -- Sociological aspects of sport communication -- Examining the Strategic Sport Communication Model (SSCM). -- Sport communication and the SSCM -- Personal sport communication -- Organizational and leadership communication in sport -- Sport mass media : convergence and shifting roles -- Digital, mobile, and social media in sport -- Integrated marketing communication in sport -- Public relations and crisis communication in sport -- Sport communication research / Lauren M. Burch, PhD. part 1 -- part 2 --
"Strategic Sport Communication explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--
9781718221475
2023038026
Sports administration.
Communication in sports.
Sports--Gestion.
Communication dans les sports.
GV713.P371.S773 2025