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Strategic sport communication / Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian, Andrea N. Geurin.

By: Contributor(s): Material type: TextTextEdition: fourth editionDescription: ix, 421 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781718221475
Subject(s): Additional physical formats: Online version:: Strategic sport communicationLOC classification:
  • GV713.P371.S773 2025
Contents:
part 1 -- Introducing sport communication. -- Study of sport communication : revolutionary change, abundant opportunities -- Careers in sport communication -- History and growth of sport communication -- Sociological aspects of sport communication -- part 2 -- Examining the Strategic Sport Communication Model (SSCM). -- Sport communication and the SSCM -- Personal sport communication -- Organizational and leadership communication in sport -- Sport mass media : convergence and shifting roles -- Digital, mobile, and social media in sport -- Integrated marketing communication in sport -- Public relations and crisis communication in sport -- Sport communication research / Lauren M. Burch, PhD.
Subject: "Strategic Sport Communication explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--
List(s) this item appears in: IZZY- duplicates
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Includes bibliographies and index.

"Strategic Sport Communication explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--

part 1 -- Introducing sport communication. -- Study of sport communication : revolutionary change, abundant opportunities -- Careers in sport communication -- History and growth of sport communication -- Sociological aspects of sport communication -- part 2 -- Examining the Strategic Sport Communication Model (SSCM). -- Sport communication and the SSCM -- Personal sport communication -- Organizational and leadership communication in sport -- Sport mass media : convergence and shifting roles -- Digital, mobile, and social media in sport -- Integrated marketing communication in sport -- Public relations and crisis communication in sport -- Sport communication research / Lauren M. Burch, PhD.

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