Why ads work : (Record no. 94)

MARC details
000 -LEADER
fixed length control field 01502cgm a2200397Ii 4500
001 - CONTROL NUMBER
control field ocm33206027
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240725162301.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 950927s1996 ilu023 r vleng d
039 02 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description CI ocm33206027
040 ## - CATALOGING SOURCE
Original cataloging agency GZA
Language of cataloging eng
Description conventions rda
Transcribing agency GZA
Modifying agency UUM
-- SBI
049 02 - LOCAL HOLDINGS (OCLC)
Holding library SBIY
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5822.L438.W493 1996
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5822
245 00 - TITLE STATEMENT
Title Why ads work :
Remainder of title the power of self- deception.
Medium [print]
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Lake Zurich, Illinois :
Name of publisher, distributor, etc. The Learning Seed,
Date of publication, distribution, etc. (c)1996.
300 ## - PHYSICAL DESCRIPTION
Extent 1 videocassette (23 min.) :
Other physical details sound, color ;
Dimensions 1/2 in.
336 ## - CONTENT TYPE
Content type term two-dimensional moving image
Content type code tdi
Source rdacontent
337 ## - MEDIA TYPE
Media type term video
Media type code v
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term videocassette
Carrier type code vf
Source rdacarrier
344 ## - SOUND CHARACTERISTICS
Type of recording digital
Recording medium video
Source rda
345 ## - PROJECTION CHARACTERISTICS OF MOVING IMAGE
Presentation format videocassette
346 ## - VIDEO CHARACTERISTICS
Video format VHS
508 ## - CREATION/PRODUCTION CREDITS NOTE
Creation/production credits note Script: Jeffrey Schrank.
520 0# - SUMMARY, ETC.
Summary, etc. Study proposes that ads rarely lie, but merely allow much room for self-deception. Video is designed to assist viewers in re-training their powers of critical thinking.
530 ## - COPYRIGHT INFORMATION:
COPYRIGHT INFORMATION COPYRIGHT NOT covered - Click this link to request copyright permission:
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Psychological aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Persuasion (Psychology)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Critical thinking.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Schrank, Jeffrey.
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10907415
b 10-19-11
c 01-22-08
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Multi-media (10-day check-out)
Classification part HF
PUBLICATION YEAR 1996
VENDOR
Delivery Date: ACADEMIC YEAR - ie 2022-2023 2018-07-15
COST 0.00
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- cimm
Operator's initials, OID (RLIN) 05-26-09
Cataloger's initials, CIN (RLIN) m
First date, FD (RLIN) g
-- -
-- eng
-- ilu
-- 0
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
g 1
i 31923001519111
j 2
l cimm
o -
p 0.00
q -
r -
s - --
t 63
u 1
v 0
w 1
x 0
y .i11303852
z 01-22-08
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 1
b Cynthia Snell
c 1
d Cynthia Snell
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Non-fiction G. Allen Fleece Library G. Allen Fleece Library MULTIMEDIA 07/15/2018 0.00   HF5822.W48 1996 31923001519111 02/07/2019 07/15/2018 Multi-media (10-day check-out)