Why ads work : the power of self- deception.
Why ads work : the power of self- deception. [print]
- Lake Zurich, Illinois : The Learning Seed, (c)1996.
- 1 videocassette (23 min.) : sound, color ; 1/2 in.
Script: Jeffrey Schrank. Script: Jeffrey Schrank.
Study proposes that ads rarely lie, but merely allow much room for self-deception. Video is designed to assist viewers in re-training their powers of critical thinking.
Advertising--Psychological aspects.
Persuasion (Psychology)
Sales promotion.
Critical thinking.
HF5822.L438.W493 1996 HF5822
Script: Jeffrey Schrank. Script: Jeffrey Schrank.
Study proposes that ads rarely lie, but merely allow much room for self-deception. Video is designed to assist viewers in re-training their powers of critical thinking.
Advertising--Psychological aspects.
Persuasion (Psychology)
Sales promotion.
Critical thinking.
HF5822.L438.W493 1996 HF5822