MARC details
| 000 -LEADER |
|---|
| fixed length control field |
04224cam a2200397 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
on1157350758 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240726105214.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200507s2020 maua o 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2020013621 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
OCLCO |
| -- |
YDX |
| -- |
NT |
| -- |
YDX |
| -- |
TEFOD |
| -- |
MERUC |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781633699878 |
| Qualifying information |
|
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
QA76 |
| Item number |
.C878 2020 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
MAIN |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Customer data and privacy : the insights you need from Harvard Business Review. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Massachusetts : |
| Name of publisher, distributor, etc. |
Harvard Business Review Press, |
| Date of publication, distribution, etc. |
(c)2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource : |
| Other physical details |
illustrations. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
data file |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Insights you need from Harvard Business Review |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographies and index. |
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Is it possible to take advantage of the benefits of data collection--and mitigate risks--for both companies and customers? Most consumers are not very skilled at evaluating privacy risks; they're either unable to determine the cost of sharing personal data online or unaware of what they're sharing. (Doesn't everyone scroll down without reading to click "I accept"?) Without much intervention from most federal or state-level governments, companies are on their own to define what qualifies as reasonable use. In today's digital surveillance economy, there are no clear-cut best practices or guidelines. Gathering and using information can help customers--we see that in personalization and autofill of online forms. But companies must act in the best interest of their customers and treat the sensitive information users give them with the ethical care of doctors, lawyers, and financial advisers. The challenges of operating in a digital ecosystem aren't going away. Customer Data and Privacy: The Insights You Need from Harvard Business Review will help you understand the tangled interdependencies and complexities and develop strategies that allow your company to be good stewards, collecting, using, and storing customer data responsibly."-- |
| Assigning source |
|
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction / |
| Statement of responsibility |
by Timothy Morey -- |
| Title |
Uninformed consent: unlock value from data-without triggering a backlash / |
| Statement of responsibility |
by Leslie K. John -- |
| Title |
Here are all the reasons it's a bad idea to let a few tech companies monopolize our data: eight potential harms / |
| Statement of responsibility |
by Maurice E. Stuck -- |
| Title |
Privacy and cybersecurity are converging: here's why that matters for people and for companies: big data and machine learning could kill the notion of consent / |
| Statement of responsibility |
by Andrew Burta -- |
| Title |
Strong privacy policy can save your company millions: lessons from fortune 100 companies with the best and worst policies / |
| Statement of responsibility |
by Kelly D. Martin, Abhishek Borah, and Robert W. Palmatier -- |
| Title |
Do you care about privacy as much as your customers do? If you don't protect your users' data, they'll find a company who will / |
| Statement of responsibility |
by Thomas C. Redman and Robert M. Waitman -- |
| Title |
How to exercise the power you didn't ask for: don't wait for regulation to do the right thing / |
| Statement of responsibility |
by Jonathan Zittrain -- |
| Title |
To regain consumers' trust, marketers need transparent data practices: customers will develop fewer but deeper relationships / |
| Statement of responsibility |
by Kevin Cochrane -- |
| Title |
How blockchain can help marketers build better relationships with their customers: connect your products and services with customers at scale / |
| Statement of responsibility |
by Campbell R. Harvey, Christine Moorman, and Marc Toledo -- |
| Title |
The dangers of digital protectionism: too many regulations could create data islands / |
| Statement of responsibility |
by Ziyang Fan and Anil Gupta -- |
| Title |
Why companies are forming cybersecurity alliances: join them / |
| Statement of responsibility |
by Daniel Dobrygowski. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Data protection. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Privacy, Right of. |
| 655 #1 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic Books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Harvard Business Review Press. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2355943&site=eds-live&custid=s3260518">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2355943&site=eds-live&custid=s3260518</a> |
| -- |
Click to access digital title | log in using your CIU ID number and my.ciu.edu password |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) |
| DONATED BY: |
|
| VENDOR |
EBSCO |
| Classification part |
QA.. |
| PUBLICATION YEAR |
2020 |
| LOCATION |
ONLINE |
| REQUESTED BY: |
|
| -- |
|
| -- |
NFIC |
| Source of classification or shelving scheme |
|
| 994 ## - |
|---|
| -- |
92 |
| -- |
NT |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |