Customer data and privacy : the insights you need from Harvard Business Review.
Customer data and privacy : the insights you need from Harvard Business Review.
- Boston, Massachusetts : Harvard Business Review Press, (c)2020.
- 1 online resource : illustrations.
- Insights you need from Harvard Business Review .
Includes bibliographies and index.
Introduction / Uninformed consent: unlock value from data-without triggering a backlash / Here are all the reasons it's a bad idea to let a few tech companies monopolize our data: eight potential harms / Privacy and cybersecurity are converging: here's why that matters for people and for companies: big data and machine learning could kill the notion of consent / Strong privacy policy can save your company millions: lessons from fortune 100 companies with the best and worst policies / Do you care about privacy as much as your customers do? If you don't protect your users' data, they'll find a company who will / How to exercise the power you didn't ask for: don't wait for regulation to do the right thing / To regain consumers' trust, marketers need transparent data practices: customers will develop fewer but deeper relationships / How blockchain can help marketers build better relationships with their customers: connect your products and services with customers at scale / The dangers of digital protectionism: too many regulations could create data islands / Why companies are forming cybersecurity alliances: join them / by Timothy Morey -- by Leslie K. John -- by Maurice E. Stuck -- by Andrew Burta -- by Kelly D. Martin, Abhishek Borah, and Robert W. Palmatier -- by Thomas C. Redman and Robert M. Waitman -- by Jonathan Zittrain -- by Kevin Cochrane -- by Campbell R. Harvey, Christine Moorman, and Marc Toledo -- by Ziyang Fan and Anil Gupta -- by Daniel Dobrygowski.
"Is it possible to take advantage of the benefits of data collection--and mitigate risks--for both companies and customers? Most consumers are not very skilled at evaluating privacy risks; they're either unable to determine the cost of sharing personal data online or unaware of what they're sharing. (Doesn't everyone scroll down without reading to click "I accept"?) Without much intervention from most federal or state-level governments, companies are on their own to define what qualifies as reasonable use. In today's digital surveillance economy, there are no clear-cut best practices or guidelines. Gathering and using information can help customers--we see that in personalization and autofill of online forms. But companies must act in the best interest of their customers and treat the sensitive information users give them with the ethical care of doctors, lawyers, and financial advisers. The challenges of operating in a digital ecosystem aren't going away. Customer Data and Privacy: The Insights You Need from Harvard Business Review will help you understand the tangled interdependencies and complexities and develop strategies that allow your company to be good stewards, collecting, using, and storing customer data responsibly."--
9781633699878
2020013621
Data protection.
Privacy, Right of.
Electronic Books.
QA76 / .C878 2020
Includes bibliographies and index.
Introduction / Uninformed consent: unlock value from data-without triggering a backlash / Here are all the reasons it's a bad idea to let a few tech companies monopolize our data: eight potential harms / Privacy and cybersecurity are converging: here's why that matters for people and for companies: big data and machine learning could kill the notion of consent / Strong privacy policy can save your company millions: lessons from fortune 100 companies with the best and worst policies / Do you care about privacy as much as your customers do? If you don't protect your users' data, they'll find a company who will / How to exercise the power you didn't ask for: don't wait for regulation to do the right thing / To regain consumers' trust, marketers need transparent data practices: customers will develop fewer but deeper relationships / How blockchain can help marketers build better relationships with their customers: connect your products and services with customers at scale / The dangers of digital protectionism: too many regulations could create data islands / Why companies are forming cybersecurity alliances: join them / by Timothy Morey -- by Leslie K. John -- by Maurice E. Stuck -- by Andrew Burta -- by Kelly D. Martin, Abhishek Borah, and Robert W. Palmatier -- by Thomas C. Redman and Robert M. Waitman -- by Jonathan Zittrain -- by Kevin Cochrane -- by Campbell R. Harvey, Christine Moorman, and Marc Toledo -- by Ziyang Fan and Anil Gupta -- by Daniel Dobrygowski.
"Is it possible to take advantage of the benefits of data collection--and mitigate risks--for both companies and customers? Most consumers are not very skilled at evaluating privacy risks; they're either unable to determine the cost of sharing personal data online or unaware of what they're sharing. (Doesn't everyone scroll down without reading to click "I accept"?) Without much intervention from most federal or state-level governments, companies are on their own to define what qualifies as reasonable use. In today's digital surveillance economy, there are no clear-cut best practices or guidelines. Gathering and using information can help customers--we see that in personalization and autofill of online forms. But companies must act in the best interest of their customers and treat the sensitive information users give them with the ethical care of doctors, lawyers, and financial advisers. The challenges of operating in a digital ecosystem aren't going away. Customer Data and Privacy: The Insights You Need from Harvard Business Review will help you understand the tangled interdependencies and complexities and develop strategies that allow your company to be good stewards, collecting, using, and storing customer data responsibly."--
9781633699878
2020013621
Data protection.
Privacy, Right of.
Electronic Books.
QA76 / .C878 2020