Creative library marketing and publicity : (Record no. 76446)

MARC details
000 -LEADER
fixed length control field 02839cam a2200409 i 4500
001 - CONTROL NUMBER
control field ocn919317240
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240726104731.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150626s2015 mdua ob 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2021677074
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency DLC
Modifying agency NT
-- YDXCP
-- IDEBK
-- OCLCF
-- CDX
-- EBLCP
-- TEFOD
-- KYB
-- INT
-- UKAHL
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781442254220
Qualifying information
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number Z716
Item number .C743 2015
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
245 10 - TITLE STATEMENT
Title Creative library marketing and publicity :
Remainder of title best practices /
Statement of responsibility, etc. edited by Robert J. Lackie and M. Sandra Wood.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Lanham :
Name of publisher, distributor, etc. Rowman and Littlefield,
Date of publication, distribution, etc. (c)2015.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xi, 190 pages).
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
347 ## - DIGITAL FILE CHARACTERISTICS
File type data file
Source rda
490 0# - SERIES STATEMENT
Series statement Best practices in library services
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographies and index.
505 00 - FORMATTED CONTENTS NOTE
Formatted contents note Building a foundation for marketing success /
Statement of responsibility Jeannie Allen --
Title Conversations : building relationships and using constituent voice in outreach /
Statement of responsibility Letha Kay Goger --
Title Plano Public Library System : building a social media presence /
Statement of responsibility Brent Bloechle --
Title Creating campus buzz with promotional videos /
Statement of responsibility Heather A. Dalal, Paris Hannon, and Robert J. Lackie --
Title Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library /
Statement of responsibility Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley --
Title Branding for relevance : a public library's continuing campaign for access /
Statement of responsibility Jessica Ford and Jim Staley --
Title People do still read e-mail! : e-mail marketing as an academic library outreach tool /
Statement of responsibility Jamie Hazlitt --
Title Increasing library use : it's a long story /
Statement of responsibility Erica Thorsen --
Title If you build it, will they come? : marketing a new library space /
Statement of responsibility Coleen Meyers-Martin and Lynn D. Lampert --
Title Marketing on a shoestring : publicity and promotion in a small public library /
Statement of responsibility Heather Nicholson --
Title Library programming : methods for creation, collaboration, delivery, and outreach /
Statement of responsibility Amanda Piekart and Bonnie Lafazan --
Title "Flipping the switch" for school library advocacy /
Statement of responsibility Sara Kelly Johns.
530 ## - COPYRIGHT INFORMATION:
COPYRIGHT INFORMATION COPYRIGHT NOT covered - Click this link to request copyright permission:
Uniform Resource Identifier <a href="b">b</a>
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Libraries
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Libraries
General subdivision Public relations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Libraries
Geographic subdivision United States
Form subdivision Case studies.
655 #1 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic Books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lackie, Robert J.,
Dates associated with a name 1966-
Relator term
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wood, M. Sandra,
Relator term
856 40 - ELECTRONIC LOCATION AND ACCESS
-- Click to access digital title | log in using your CIU ID number and my.ciu.edu password.
Uniform Resource Identifier <a href="httpss://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1057149&site=eds-live&custid=s3260518">httpss://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1057149&site=eds-live&custid=s3260518</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)
DONATED BY:
VENDOR EBSCO
Classification part Z.
PUBLICATION YEAR 2015
LOCATION ONLINE
REQUESTED BY:
--
-- NFIC
Source of classification or shelving scheme
994 ## -
-- 92
-- NT
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 1
b Cynthia Snell
c 1
d Cynthia Snell
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Uniform Resource Identifier Price effective from Koha item type
        Non-fiction G. Allen Fleece Library G. Allen Fleece Library ONLINE 07/07/2023 EBSCO   Z716.3 ocn919317240 07/07/2023 httpss://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1057149&site=eds-live&custid=s3260518 07/07/2023 Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)