Creative library marketing and publicity : best practices /
Creative library marketing and publicity : best practices /
edited by Robert J. Lackie and M. Sandra Wood.
- Lanham : Rowman and Littlefield, (c)2015.
- 1 online resource (xi, 190 pages).
- Best practices in library services .
Includes bibliographies and index.
Building a foundation for marketing success / Conversations : building relationships and using constituent voice in outreach / Plano Public Library System : building a social media presence / Creating campus buzz with promotional videos / Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Branding for relevance : a public library's continuing campaign for access / People do still read e-mail! : e-mail marketing as an academic library outreach tool / Increasing library use : it's a long story / If you build it, will they come? : marketing a new library space / Marketing on a shoestring : publicity and promotion in a small public library / Library programming : methods for creation, collaboration, delivery, and outreach / "Flipping the switch" for school library advocacy / Jeannie Allen -- Letha Kay Goger -- Brent Bloechle -- Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Jessica Ford and Jim Staley -- Jamie Hazlitt -- Erica Thorsen -- Coleen Meyers-Martin and Lynn D. Lampert -- Heather Nicholson -- Amanda Piekart and Bonnie Lafazan -- Sara Kelly Johns.
9781442254220
2021677074
Libraries--Marketing.
Libraries--Public relations.
Libraries--United States--Case studies.
Electronic Books.
Z716 / .C743 2015
Includes bibliographies and index.
Building a foundation for marketing success / Conversations : building relationships and using constituent voice in outreach / Plano Public Library System : building a social media presence / Creating campus buzz with promotional videos / Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Branding for relevance : a public library's continuing campaign for access / People do still read e-mail! : e-mail marketing as an academic library outreach tool / Increasing library use : it's a long story / If you build it, will they come? : marketing a new library space / Marketing on a shoestring : publicity and promotion in a small public library / Library programming : methods for creation, collaboration, delivery, and outreach / "Flipping the switch" for school library advocacy / Jeannie Allen -- Letha Kay Goger -- Brent Bloechle -- Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Jessica Ford and Jim Staley -- Jamie Hazlitt -- Erica Thorsen -- Coleen Meyers-Martin and Lynn D. Lampert -- Heather Nicholson -- Amanda Piekart and Bonnie Lafazan -- Sara Kelly Johns.
9781442254220
2021677074
Libraries--Marketing.
Libraries--Public relations.
Libraries--United States--Case studies.
Electronic Books.
Z716 / .C743 2015