MARC details
| 000 -LEADER |
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| fixed length control field |
03495nam a2200517 4500 |
| 001 - CONTROL NUMBER |
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| control field |
9781947441156 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
BEP |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230626172440.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m eo d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr cn |||m|||a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180405s2018 nyu foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781947441156 |
| Qualifying information |
|
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Canceled/invalid ISBN |
9781947441149 |
| Qualifying information |
|
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)1027189241 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(CaBNVSL)swl00408240 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
CaBNVSL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CaBNVSL |
| Modifying agency |
CaBNVSL |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Rajagopal, |
| Dates associated with a name |
1957-, |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
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| Title |
Consumer behavior theories : |
| Remainder of title |
convergence of divergent perspectives with applications to marketing and management / |
| Statement of responsibility, etc. |
Rajagopal. |
| Medium |
[electronic resource] |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
First edition. |
| 260 #1 - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
New York, New York (222 East 46th Street, New York, NY 10017) : |
| Name of publisher, distributor, etc. |
Business Expert Press, |
| Date of publication, distribution, etc. |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xvi, 176 pages) |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Consumer behavior collection, |
| ISBN |
2163-937X |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
|
| 505 0# - FORMATTED CONTENTS NOTE |
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| Title |
1. Exploring consumers today -- |
| -- |
2. Consumer impetus and business management -- |
| -- |
3. Decision metrics for competitive business -- |
| -- |
4. Behavioral patterns and performance appraisal -- |
| -- |
5. Measuring consumer involvement -- |
| -- |
About the author -- |
| -- |
Index. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
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| Terms governing access |
Access restricted to authorized users and institutions. |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision making across the business cultures. The theoretical perspectives of consumer behavior have been explained in the book concerning changing marketplace environment and customer-centric business approaches followed by the multinational companies. The core discussions presented in this book highlight that the new theories can be derived based on the social values, business ambiance, and consumer attitudes to understand the consumer cognitive drivers meticulously and develop synergy with the business strategies. This book is divided into five chapters illustrated with the figures and examples that help readers to easily get the concept and approach of innovative business projects. Discussions in the book presents new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guides the breakthrough strategies in managing the time, territory, target, and tasks pivoting around consumers and market competitiveness. The book illustrates the consumer analysis and market behavior mapping, and guides the companies to build sustainable businesses associating consumers in the competitive marketplace. |
| 538 ## - SYSTEM DETAILS NOTE |
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| System details note |
Mode of access: World Wide Web. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
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| Source of description note |
Title from PDF title page (viewed on April 5, 2018). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Consumer behavior. |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
behavioral theories |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
consumer behavior |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
decision-making |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
market competition |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
marketing strategies |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
multinational companies |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
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| Relationship information |
Print version: |
| International Standard Book Number |
9781947441149 |
| 532 ## - ACCESSIBILITY NOTE |
|---|
| Available in full text |
|
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Consumer behavior collection. |
| International Standard Serial Number |
2163-937X |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000725.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000725.html</a> |
| Public note |
|
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| PUBLICATION YEAR |
2018 |
| Koha item type |
|
| Classification part |
HF. |
| VENDOR |
Business Expert Press |
| COST |
|
| Delivery Date: ACADEMIC YEAR - ie 2022-2023 |
2021-2022 |
| -- |
Cynthia Snell |
