MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02563cam a2200361 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
on1121084720 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230615155417.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190929t20212021ilua 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2020901512 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
YDX |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
YDX |
| Modifying agency |
OCLCQ |
| -- |
OIP |
| -- |
OCLCO |
| -- |
OCLCF |
| -- |
UKMGB |
| -- |
SBI |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBC054582 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
019785664 |
| Source |
Uk |
| 019 ## - |
|---|
| -- |
1180003594 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0357135741 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780357135747 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
UKMGB |
| System control number |
019785664 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1121084720 |
| Canceled/invalid control number |
(OCoLC)1180003594 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
SBIM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.B972.M375 2021 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Burrow, Jim, |
| Relator term |
Author |
| 9 (RLIN) |
50442 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing / |
| Statement of responsibility, etc. |
James L. Burrow |
| Medium |
[print] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
fifth edition. |
| 260 #1 - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Chicago, Illinois: |
| Name of publisher, distributor, etc. |
Cengage, |
| Date of publication, distribution, etc. |
(c)2021. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 688 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
29 cm |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Title |
Marketing today and tomorrow ; |
| -- |
Socially responsive marketing ; |
| -- |
The economic basis for marketing ; |
| -- |
Marketing basics ; |
| -- |
Marketing begins with consumers ; |
| -- |
Marketing information and research ; |
| -- |
Competition is everywhere ; |
| -- |
Social media and e-commerce ; |
| -- |
Develop a marketing strategy and marketing plan ; |
| -- |
Develop successful products ; |
| -- |
Services need marketing ; |
| -- |
Business-to-business marketing ; |
| -- |
Distribution ; |
| -- |
Determine the best price ; |
| -- |
Promotion ; |
| -- |
Advertising ; |
| -- |
Selling ; |
| -- |
Marketing in a global economy ; |
| -- |
Manage risk ; |
| -- |
Marketing and finance ; |
| -- |
Entrepreneurship and marketing ; |
| -- |
Take control with management ; |
| -- |
Plan your future in marketing. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Students learn how current marketing technologies and practices relate to their personal goals and future careers. Students will be able to recognize effective marketing applications to create strategic plans for a variety of business endeavors. This edition maintains the hallmark integrated marketing approach seen in previous editions as students learn the foundations and functions needed to successfully market goods, services, and ideas to consumers. Professional development, customer service, and digital marketing strategies including social media, are presented as key marketing skills for success. Emphasis on the Career Clusters, DECA Performance Indicators, and real-world applications highlight how these skills can be used in everyday life and future careers." ~ Preface. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Textbooks. |
| 9 (RLIN) |
115465 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| PUBLICATION YEAR |
(c)2021.. |
| Koha item type |
Circulating Book (checkout times vary with patron status) |
| Classification part |
HF5415 |
| DONATED BY: |
Donation: South Carolina Board of Education |
| Delivery Date: ACADEMIC YEAR - ie 2022-2023 |
2021-12-22 |
| 994 ## - |
|---|
| -- |
C0 |
| -- |
SBI |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
CYNTHIA SNELL |
| c |
1 |
| d |
CYNTHIA SNELL |
