Sports and entertainment marketing / (Record no. 5281)

MARC details
000 -LEADER
fixed length control field 02580cam a2200469 i 4500
001 - CONTROL NUMBER
control field on1016045651
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230615155406.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190504t20192019maua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2018300809
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB801280
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 018666049
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781337904025
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1337904023
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier UKMGB
System control number 018666049
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1016045651
Canceled/invalid control number (OCoLC)1063732392
040 ## - CATALOGING SOURCE
Original cataloging agency YDX
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency OCLCO
-- NTU
-- UKMGB
-- CULIB
-- OCLCF
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
049 ## - LOCAL HOLDINGS (OCLC)
Holding library SBI
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number GV716.K36 2019
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number GV716.O28.S667 2019
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kaser, Ken.
9 (RLIN) 114572,
Relator term Author
245 10 - TITLE STATEMENT
Title Sports and entertainment marketing /
Statement of responsibility, etc. Ken Kaser, Dotty Boen Oelkers.
Medium [print]
250 ## - EDITION STATEMENT
Edition statement 4e, Precisions Exam edition.
260 #1 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. United States :
Name of publisher, distributor, etc. South-Western/Cengage Learning,
Date of publication, distribution, etc. (c)2019.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 440 pages :
Other physical details color illustrations ;
Dimensions 29 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
505 0# - FORMATTED CONTENTS NOTE
Title What is sports and entertainment marketing? ;
-- Putting the customer first ;
-- Sports and entertainment means business ;
-- The wide world of sports and entertainment ;
-- Marketing-information management ;
-- The product is sports and entertainment ;
-- Managing the channels ;
-- The economics of supply and demand ;
-- Sports and entertainment promotion ;
-- Promotional planning ;
-- Selling sports and entertainment ;
-- The marketing game plan ;
-- Sports and entertainment legal issues ;
-- Business ownership and leadership ;
-- Scoring a career.
520 ## - SUMMARY, ETC.
Summary, etc. Popular sports and entertainment topics continue to be the foundation for teaching marketing concepts in this expanded, updated edition. Throughout the book, each marketing function is highlighted with an icon to indicate how it is used in the marketing process. The text addresses current trends in social media as it relates to promotion, and also covers math functions that would be needed in marketing.
Source of note information [OBSOLETE] Link to source of summary
530 ## - COPYRIGHT INFORMATION:
COPYRIGHT INFORMATION COPYRIGHT NOT covered - Click this link to request copyright permission:
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sports
General subdivision Marketing
Form subdivision Handbooks, manuals, etc.
9 (RLIN) 140267
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media
General subdivision Marketing
Form subdivision Handbooks, manuals, etc.
9 (RLIN) 140268
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sports
General subdivision Economic aspects
Form subdivision Handbooks, manuals, etc.
9 (RLIN) 140269
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sports administration
Form subdivision Handbooks, manuals, etc.
9 (RLIN) 99357
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Oelkers, Dotty Boen.
9 (RLIN) 140276
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element South-Western Cengage Learning.
9 (RLIN) 52745
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Circulating Book (checkout times vary with patron status)
Classification part GV
PUBLICATION YEAR 2019
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) HELD BY SBI - 27 OTHER HOLDINGS
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 1
b CYNTHIA SNELL
c 1
d CYNTHIA SNELL
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Library of Congress Classification     G. Allen Fleece Library G. Allen Fleece Library Circulating Collection - First Floor 09/02/2021 1 GV716.K36 2019 31923001797444 01/25/2024 06/16/2023 09/02/2021 Circulating Book (checkout times vary with patron status)