MARC details
000 -LEADER |
fixed length control field |
02580cam a2200469 i 4500 |
001 - CONTROL NUMBER |
control field |
on1016045651 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230615155406.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
190504t20192019maua b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2018300809 |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBB801280 |
Source |
bnb |
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
Record control number |
018666049 |
Source |
Uk |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781337904025 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1337904023 |
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
OCLC library identifier |
UKMGB |
System control number |
018666049 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)1016045651 |
Canceled/invalid control number |
(OCoLC)1063732392 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
YDX |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
DLC |
Modifying agency |
OCLCO |
-- |
NTU |
-- |
UKMGB |
-- |
CULIB |
-- |
OCLCF |
042 ## - AUTHENTICATION CODE |
Authentication code |
lccopycat |
049 ## - LOCAL HOLDINGS (OCLC) |
Holding library |
SBI |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
GV716.K36 2019 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
GV716.O28.S667 2019 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kaser, Ken. |
9 (RLIN) |
114572, |
Relator term |
Author |
245 10 - TITLE STATEMENT |
Title |
Sports and entertainment marketing / |
Statement of responsibility, etc. |
Ken Kaser, Dotty Boen Oelkers. |
Medium |
[print] |
250 ## - EDITION STATEMENT |
Edition statement |
4e, Precisions Exam edition. |
260 #1 - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
United States : |
Name of publisher, distributor, etc. |
South-Western/Cengage Learning, |
Date of publication, distribution, etc. |
(c)2019. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
ix, 440 pages : |
Other physical details |
color illustrations ; |
Dimensions |
29 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
505 0# - FORMATTED CONTENTS NOTE |
Title |
What is sports and entertainment marketing? ; |
-- |
Putting the customer first ; |
-- |
Sports and entertainment means business ; |
-- |
The wide world of sports and entertainment ; |
-- |
Marketing-information management ; |
-- |
The product is sports and entertainment ; |
-- |
Managing the channels ; |
-- |
The economics of supply and demand ; |
-- |
Sports and entertainment promotion ; |
-- |
Promotional planning ; |
-- |
Selling sports and entertainment ; |
-- |
The marketing game plan ; |
-- |
Sports and entertainment legal issues ; |
-- |
Business ownership and leadership ; |
-- |
Scoring a career. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
Popular sports and entertainment topics continue to be the foundation for teaching marketing concepts in this expanded, updated edition. Throughout the book, each marketing function is highlighted with an icon to indicate how it is used in the marketing process. The text addresses current trends in social media as it relates to promotion, and also covers math functions that would be needed in marketing. |
Source of note information [OBSOLETE] |
Link to source of summary |
530 ## - COPYRIGHT INFORMATION: |
COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sports |
General subdivision |
Marketing |
Form subdivision |
Handbooks, manuals, etc. |
9 (RLIN) |
140267 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Mass media |
General subdivision |
Marketing |
Form subdivision |
Handbooks, manuals, etc. |
9 (RLIN) |
140268 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sports |
General subdivision |
Economic aspects |
Form subdivision |
Handbooks, manuals, etc. |
9 (RLIN) |
140269 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sports administration |
Form subdivision |
Handbooks, manuals, etc. |
9 (RLIN) |
99357 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Oelkers, Dotty Boen. |
9 (RLIN) |
140276 |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
South-Western Cengage Learning. |
9 (RLIN) |
52745 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Library of Congress Classification |
Koha item type |
Circulating Book (checkout times vary with patron status) |
Classification part |
GV |
PUBLICATION YEAR |
2019 |
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
h (OCLC) |
HELD BY SBI - 27 OTHER HOLDINGS |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
1 |
b |
CYNTHIA SNELL |
c |
1 |
d |
CYNTHIA SNELL |