Advertising creative : (Record no. 36812)

MARC details
000 -LEADER
fixed length control field 01235cam a22003614i 4500
001 - CONTROL NUMBER
control field ocn318878805
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240726102135.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090430s2010 caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009015073
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412974912
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency BTCTA
-- YDXCP
-- C#P
-- SBI
049 ## - LOCAL HOLDINGS (OCLC)
Holding library SBIO
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823.A469.A384 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Altstiel, Tom,
Relator term Author
245 10 - TITLE STATEMENT
Title Advertising creative :
Remainder of title strategy, copy + design /
Statement of responsibility, etc. Tom Altstiel, Jean Grow.
Medium [print]
250 ## - EDITION STATEMENT
Edition statement second edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Los Angeles :
Name of publisher, distributor, etc. SAGE,
Date of publication, distribution, etc. (c)2010.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 347 pages :
Other physical details illustrations (chiefly color) ;
Dimensions 28 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Rev. edition of: Advertising strategy. c2006.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographies and index.
530 ## - COPYRIGHT INFORMATION:
COPYRIGHT INFORMATION COPYRIGHT NOT covered - Click this link to request copyright permission:
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Grow, Jean.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Altstiel, Tom.
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b15808129
b 06-22-15
c 10-29-09
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Circulating Book (checkout times vary with patron status)
Classification part HF
PUBLICATION YEAR 2010
Source of classification or shelving scheme Dewey Decimal Classification
REPLACEMENT COST (GET FROM AMAZON) 18.42
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
g 1
i 31923001338348
j 2
l cimc
n "repair" status after fire
o -
p 0.00
q -
r -
s - --
t 61
u 1
v 1
w 1
x 0
y .i18496593
z 01-05-10
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 02-05-10
Cataloger's initials, CIN (RLIN) m
First date, FD (RLIN) a
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 1
b Cynthia Snell
c 1
d Cynthia Snell
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Non-fiction G. Allen Fleece Library G. Allen Fleece Library CIRCULATING COLLECTION 07/14/2018 0.00   HF5823.A758 2010 31923001338348 01/25/2024 07/14/2018 Circulating Book (checkout times vary with patron status)