Advertising creative : strategy, copy + design /

Altstiel, Tom,

Advertising creative : strategy, copy + design / [print] Tom Altstiel, Jean Grow. - second edition. - Los Angeles : SAGE, (c)2010. - xx, 347 pages : illustrations (chiefly color) ; 28 cm.

Rev. edition of: Advertising strategy. c2006.

Includes bibliographies and index.



9781412974912

2009015073


Advertising.

HF5823.A469.A384 2010