MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03541cam a2200529 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ocn465369621 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230615160642.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
091014s2010 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2009932899 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA9A9404 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
015415823 |
| Source |
Uk |
| 019 ## - |
|---|
| -- |
441152815 |
| -- |
441152820 |
| -- |
449861383 |
| -- |
449861397 |
| -- |
551389652 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781849201452 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1849201455 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1849201463 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781849201469 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)465369621 |
| Canceled/invalid control number |
(OCoLC)441152815 |
| -- |
(OCoLC)441152820 |
| -- |
(OCoLC)449861383 |
| -- |
(OCoLC)449861397 |
| -- |
(OCoLC)551389652 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
UKM |
| Modifying agency |
C#P |
| -- |
BWX |
| -- |
DEBBG |
| -- |
OCL |
| -- |
DLC |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
CDX |
| -- |
SISMU |
| -- |
MUU |
| -- |
MEAUC |
| -- |
CAUOI |
| -- |
EUM |
| -- |
OUN |
| -- |
BDX |
| -- |
TULIB |
| -- |
SBI |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
SBIM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823.A384 2010 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823.H122.A384 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hackley, Christopher E, |
| Relator term |
Author |
| 9 (RLIN) |
85153 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising and promotion : |
| Remainder of title |
an integrated marketing communications approach / |
| Statement of responsibility, etc. |
Chris Hackley. |
| Medium |
[print] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
second edition. |
| 260 #1 - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Los Angeles : |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
[(c)2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 333 pages : |
| Other physical details |
illustrations (some color) ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous edition: 2005. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
|
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
Introducing Advertising and Promotion: An Integrated Marketing Communications Approach |
| -- |
Case: Advertising and Broadcast 'Media Convergence' -- |
| Miscellaneous information |
2. |
| Title |
Theorizing Advertising and Promotion |
| -- |
Case: Intertextuality and the Interpreting Consumer -- |
| Miscellaneous information |
3. |
| Title |
Brand and Integrated Marketing Communications Planning |
| -- |
Case: My Bank and I - First City Monument Bank -- |
| Miscellaneous information |
4. |
| Title |
Advertising Agencies: Creative Work and Management Processes |
| -- |
Case: Integrated Campaign Planning for the Samsung F480 Tocco -- |
| Miscellaneous information |
5. |
| Title |
Promotional Media in the Digital Age |
| -- |
Case: Leveraging the Internet for TV Advertising Revenue - Media Funding Models in the Digital Age -- |
| Miscellaneous information |
6. |
| Title |
Non-Advertising Promotion in Integrated Marketing Communication |
| -- |
Case: The global appeal of the UK Premier League and Stoke City FC -- |
| Miscellaneous information |
7. |
| Title |
International Advertising |
| -- |
Case: Levi 501s and the Changing Cultural Meaning of Denim Jeans -- |
| Miscellaneous information |
8. |
| Title |
Advertising: Ethics and Regulation |
| -- |
Case: Benetton -- |
| Miscellaneous information |
9. |
| Title |
Advertising Research |
| -- |
Case: 'Social Branding' and the Dove 'Campaign for Real Beauty' -- |
| Miscellaneous information |
10. |
| Title |
Integrating e-Marketing and Advertising |
| -- |
Case: British Army Recruitment Goes Gaming in a Digital Campaign. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 9 (RLIN) |
45233 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Social aspects. |
| 9 (RLIN) |
85154 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales promotion. |
| 9 (RLIN) |
48825 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Brand name products. |
| 9 (RLIN) |
85155 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018967372&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018967372&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b16960695 |
| b |
08-08-13 |
| c |
02-14-13 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Circulating Book (checkout times vary with patron status) |
| Classification part |
HF |
| PUBLICATION YEAR |
2010 |
| VENDOR |
|
| Delivery Date: ACADEMIC YEAR - ie 2022-2023 |
2018-07-15 |
| COST |
0.00 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
cim |
| Operator's initials, OID (RLIN) |
08-08-13 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
| -- |
cau |
| -- |
0 |
| 994 ## - |
|---|
| -- |
C0 |
| -- |
SBI |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| g |
1 |
| i |
31923001842331 |
| j |
2 |
| l |
cimc |
| o |
- |
| p |
0.00 |
| q |
- |
| r |
- |
| s |
- |
| t |
61 |
| u |
0 |
| v |
0 |
| w |
0 |
| x |
0 |
| y |
.i19970870 |
| z |
02-14-13 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| c |
1 |
| d |
CYNTHIA SNELL |
| a |
1 |
| b |
CYNTHIA SNELL |
