Influence and Persuasion (HBR Emotional Intelligence Series).
Review, Harvard Business.
Influence and Persuasion (HBR Emotional Intelligence Series). - La Vergne : Harvard Business Review Press, (c)2017. - 1 online resource (151 pages). - HBR Emotional Intelligence Series .
Includes bibliographies and index.
Understand the four components of influence: where emotions fit in / Harnessing the science of persuasion: back to behavioral basics / Three things managers should be doing every day: build trust, a team, and a network / Learning charisma: captivate and motivate / To win people over, speak to their wants and needs: know -- and empathize with -- your audience / Storytelling that moves people: unite an idea with an emotion, an interview with Robert McKee / The surprising persuasiveness of a sticky note: build personal connections / When to sell with facts and figures and when to appeal to emotions: head versus heart / Nick Morgan -- Robert Cialdini -- Annie McKee -- John Antonakis, Marika Fenley, and Sue Liechti -- Nancy Duarte -- by Bronwyn Fryer -- Kevin Hogan -- Michael D. Harris.
Changing hearts is an important part of changing minds. With research into how appeals to human emotion can help you make your case and earn authority as a leader, this book presents both comprehensive frameworks for developing a influence and small, simple tactics that you can use to convince others every day.--
9781633693944
Influence (Psychology)
Persuasion (Psychology)
Work--Psychological aspects.
Electronic Books.
BF637 / .I545 2017
Influence and Persuasion (HBR Emotional Intelligence Series). - La Vergne : Harvard Business Review Press, (c)2017. - 1 online resource (151 pages). - HBR Emotional Intelligence Series .
Includes bibliographies and index.
Understand the four components of influence: where emotions fit in / Harnessing the science of persuasion: back to behavioral basics / Three things managers should be doing every day: build trust, a team, and a network / Learning charisma: captivate and motivate / To win people over, speak to their wants and needs: know -- and empathize with -- your audience / Storytelling that moves people: unite an idea with an emotion, an interview with Robert McKee / The surprising persuasiveness of a sticky note: build personal connections / When to sell with facts and figures and when to appeal to emotions: head versus heart / Nick Morgan -- Robert Cialdini -- Annie McKee -- John Antonakis, Marika Fenley, and Sue Liechti -- Nancy Duarte -- by Bronwyn Fryer -- Kevin Hogan -- Michael D. Harris.
Changing hearts is an important part of changing minds. With research into how appeals to human emotion can help you make your case and earn authority as a leader, this book presents both comprehensive frameworks for developing a influence and small, simple tactics that you can use to convince others every day.--
9781633693944
Influence (Psychology)
Persuasion (Psychology)
Work--Psychological aspects.
Electronic Books.
BF637 / .I545 2017