Aligning strategy and sales : the choices, systems, and behaviors that drive effective selling /

Cespedes, Frank V., 1950-

Aligning strategy and sales : the choices, systems, and behaviors that drive effective selling / Frank V. Cespedes. - Boston, Massachusetts : Harvard Business School Publishing, (c)2014. - 1 online resource.

Includes bibliographical references.



9781422196083


Sales management.
Selling.
Strategic planning.


Electronic Books.

HF5438 / .A454 2014