The Business Plan Reference Manual for IT Businesses /Fernando Almeida, José Duarte Santos.
Almeida, Fernando,
The Business Plan Reference Manual for IT Businesses /Fernando Almeida, José Duarte Santos. - Denmark : River Publishers, (c)2018. - 1 online resource (242 pages). - River Publishers series in multi business model innovation, technologies and sustainable business .
Description based upon print version of record.
Includes bibliographies and index.
Front Cover; Half-Title Page; RIVER PUBLISHERS SERIES IN MULTI BUSINESS MODEL INNOVATION, TECHNOLOGIES AND SUSTAINABLE BUSINESS; Title Page; Copyright Page; Contents; Preface; List of Figures; List of Tables; List of Abbreviations; Introduction and Contextualization; Chapter 1 -- Business Concepts; 1.1 Theoretical Foundations; 1.1.1 Business Details/Idea Description; 1.1.2 Registration Details; 1.1.3 Business Presentation; 1.1.4 Business Premises; 1.1.5 Organization Chart; 1.1.6 Management and Ownership; 1.1.7 Key Personnel; 1.1.8 Innovation; 1.1.9 Risk Management; 1.1.10 Legal Considerations 1.2 Scenario I -- TourMCard1.2.1 Business Details/Idea Description; 1.2.2 Registration Details; 1.2.3 Business Presentation; 1.2.4 Business Premises; 1.2.5 Organization Chart; 1.2.6 Management and Ownership; 1.2.7 Key Personnel; 1.2.8 Innovation; 1.2.9 Risk Management; 1.2.10 Legal Consideration; 1.3 Scenario II -- AuditExpert; 1.3.1 Business Details/Idea Description; 1.3.2 Registration Details; 1.3.3 Business Presentation; 1.3.4 Business Premises; 1.3.5 Organization Chart; 1.3.6 Management and Ownership; 1.3.7 Key Personnel; 1.3.8 Innovation; 1.3.9 Risk Management; 1.3.10 Legal Consideration Chapter 2 -- Marketing Plan2.1 Theoretical Foundations; 2.1.1 Market Research; 2.1.2 Environmental/Industry Analysis; 2.1.3 SWOT Analysis; 2.1.4 Customers Identification; 2.1.5 Competitors Identification; 2.1.6 Partners Identification; 2.1.7 Strategic Positioning; 2.1.8 Advertising and Sales; 2.1.9 Marketing Mix; 2.1.10 Business Model Canvas; 2.2 Scenario I -- TourMCard; 2.2.1 Market Research; 2.2.2 Environmental/Industry Analysis; 2.2.3 SWOT Analysis; 2.2.4 Customers Identification; 2.2.5 Competitors Identification; 2.2.6 Partners Identification; 2.2.7 Strategic Positioning 2.2.8 Advertising and Sales2.2.9 Marketing Mix; 2.2.10 Business Model Canvas; 2.3 Scenario II -- AuditExpert; 2.3.1 Market Research; 2.3.2 Environmental/Industry Analysis; 2.3.3 SWOT Analysis; 2.3.4 Customers Identification; 2.3.5 Competitors Identification; 2.3.6 Partners Identification; 2.3.7 Strategic Positioning; 2.3.8 Advertising and Sales; 2.3.9 Marketing Mix; 2.3.10 Business Model Canvas; Chapter 3 -- Operational Plan; 3.1 Theoretical Foundations; 3.1.1 Operations; 3.1.2 Action Plan; 3.2 Scenario I -- TourMCard; 3.2.1 Operations; 3.2.2 Action Plan; 3.3 Scenario II -- AuditExpert 3.3.1 Operations3.3.2 Action Plan; Chapter 4 -- Financial Plan and Viability Analysis; 4.1 Theoretical Foundations; 4.1.1 Key Objectives and Financial Review; 4.1.2 Viability Analysis; 4.2 Scenario I -- TourMCard; 4.2.1 Key Objectives and Financial Review; 4.2.2 Viability Analysis; 4.2.3 Sensibility Analysis; 4.3 Scenario II -- AuditExpert; 4.3.1 Key Objectives and Financial Review; 4.3.2 Viability Analysis; 4.3.3 Sensibility Analysis; Chapter 5 -- Prototype Description; 5.1 Theoretical Foundations; 5.1.1 Prototype Features; 5.1.2 Technology Choice and Architecture; 5.1.3 Prototype Modeling 5.2 Scenario I -- TourMCard
8770220387 9788770220385
Business planning.
Information technology--Management.
Electronic Books.
HD30 / .B875 2018
The Business Plan Reference Manual for IT Businesses /Fernando Almeida, José Duarte Santos. - Denmark : River Publishers, (c)2018. - 1 online resource (242 pages). - River Publishers series in multi business model innovation, technologies and sustainable business .
Description based upon print version of record.
Includes bibliographies and index.
Front Cover; Half-Title Page; RIVER PUBLISHERS SERIES IN MULTI BUSINESS MODEL INNOVATION, TECHNOLOGIES AND SUSTAINABLE BUSINESS; Title Page; Copyright Page; Contents; Preface; List of Figures; List of Tables; List of Abbreviations; Introduction and Contextualization; Chapter 1 -- Business Concepts; 1.1 Theoretical Foundations; 1.1.1 Business Details/Idea Description; 1.1.2 Registration Details; 1.1.3 Business Presentation; 1.1.4 Business Premises; 1.1.5 Organization Chart; 1.1.6 Management and Ownership; 1.1.7 Key Personnel; 1.1.8 Innovation; 1.1.9 Risk Management; 1.1.10 Legal Considerations 1.2 Scenario I -- TourMCard1.2.1 Business Details/Idea Description; 1.2.2 Registration Details; 1.2.3 Business Presentation; 1.2.4 Business Premises; 1.2.5 Organization Chart; 1.2.6 Management and Ownership; 1.2.7 Key Personnel; 1.2.8 Innovation; 1.2.9 Risk Management; 1.2.10 Legal Consideration; 1.3 Scenario II -- AuditExpert; 1.3.1 Business Details/Idea Description; 1.3.2 Registration Details; 1.3.3 Business Presentation; 1.3.4 Business Premises; 1.3.5 Organization Chart; 1.3.6 Management and Ownership; 1.3.7 Key Personnel; 1.3.8 Innovation; 1.3.9 Risk Management; 1.3.10 Legal Consideration Chapter 2 -- Marketing Plan2.1 Theoretical Foundations; 2.1.1 Market Research; 2.1.2 Environmental/Industry Analysis; 2.1.3 SWOT Analysis; 2.1.4 Customers Identification; 2.1.5 Competitors Identification; 2.1.6 Partners Identification; 2.1.7 Strategic Positioning; 2.1.8 Advertising and Sales; 2.1.9 Marketing Mix; 2.1.10 Business Model Canvas; 2.2 Scenario I -- TourMCard; 2.2.1 Market Research; 2.2.2 Environmental/Industry Analysis; 2.2.3 SWOT Analysis; 2.2.4 Customers Identification; 2.2.5 Competitors Identification; 2.2.6 Partners Identification; 2.2.7 Strategic Positioning 2.2.8 Advertising and Sales2.2.9 Marketing Mix; 2.2.10 Business Model Canvas; 2.3 Scenario II -- AuditExpert; 2.3.1 Market Research; 2.3.2 Environmental/Industry Analysis; 2.3.3 SWOT Analysis; 2.3.4 Customers Identification; 2.3.5 Competitors Identification; 2.3.6 Partners Identification; 2.3.7 Strategic Positioning; 2.3.8 Advertising and Sales; 2.3.9 Marketing Mix; 2.3.10 Business Model Canvas; Chapter 3 -- Operational Plan; 3.1 Theoretical Foundations; 3.1.1 Operations; 3.1.2 Action Plan; 3.2 Scenario I -- TourMCard; 3.2.1 Operations; 3.2.2 Action Plan; 3.3 Scenario II -- AuditExpert 3.3.1 Operations3.3.2 Action Plan; Chapter 4 -- Financial Plan and Viability Analysis; 4.1 Theoretical Foundations; 4.1.1 Key Objectives and Financial Review; 4.1.2 Viability Analysis; 4.2 Scenario I -- TourMCard; 4.2.1 Key Objectives and Financial Review; 4.2.2 Viability Analysis; 4.2.3 Sensibility Analysis; 4.3 Scenario II -- AuditExpert; 4.3.1 Key Objectives and Financial Review; 4.3.2 Viability Analysis; 4.3.3 Sensibility Analysis; Chapter 5 -- Prototype Description; 5.1 Theoretical Foundations; 5.1.1 Prototype Features; 5.1.2 Technology Choice and Architecture; 5.1.3 Prototype Modeling 5.2 Scenario I -- TourMCard
8770220387 9788770220385
Business planning.
Information technology--Management.
Electronic Books.
HD30 / .B875 2018